Social Media Unboxed

Social Media Unboxedmaking sense the conversation,

the cloud and the Common Good

Wayne MacPhailw8nc inc.

Overview• What is Web 2.0?

• Key Concepts

• Outcomes

• Case Studies

• Conclusion

• Questions

marketing term

What is Web 2.0?

• encourages community and collaboration

• encourages shared content creation

• focusses on a single task

• clean, clear interface

• moves data and apps from desktop to Web

What is Web 2.0?

Key Concepts

Key Concepts• The Tag

• Social Bookmarking

• RSS Feeds

• Embed Code

• Common Good

• Crystalization

The Tag

Tags cellphone secondlifetelephony sl

Taxonomy

Folksonomytop-downkeywords

Bottom up tags

keyw

ord

tag

heirarchical

organic!

animaldomestic

wildfarm pet

hen dog cow

animaldomestic

wildfarm pet

hen dog cow

animaldomestic

wild

farm

dogdog

dog

dog

Social Bookmarking

Social Bookmarking• moves personal bookmarks

to public space

• makes use of tagging

• creates a collective intelligence and collective editing

• makes use of RSS feeds

RSS Feeds

RSS Feeds

It’s like an In Box for the Web

Really Simple Syndication

RSS Feeds

Polls websites. Collects headlines. Delivers them to you.

EmbedCode

<embed /> <script src="http://www.mogulus.com/scripts/player.js?channel=therealnews&amp;bgcolor=0xE98010&amp;color=0x999999&amp;showviewers=true&amp;width=440&amp;height=375&amp;on=true" type="text/javascript"></script>

A couple more concepts, but first

What’s social media?

Mediathat encourages

conversationcommunity

collaborative content creation

The Common Goodand

Crystalization

Mediathat depends on

The Common

Good?

Common Good: Atoms

Common Good: Atoms

Common Good: Atoms

Common Good: Atoms

Common Good: Atoms

Common Good: Bits

Common Good: Bits

Common Good: Bits

Common Good: Bits

Common Good: Bits

So shouldn’t selfishness rule?

It should.But it doesn’t.

The Common Good you want to create will only be

as rich as the common good you see

in your community.

Crystalization

Key Concepts• The Tag

• Social Bookmarking

• RSS Feeds

• Embed Code

• Common Good

• Crystalization

• Collaborative Content

• Community

• Conversation

• Author/Audience Union

Outcomes

Case Studies

ning.com

Online JournalismUniversity of Western Ontario

projectforum.com

ensembleAlzheimer Society of Ontario

Using RSS feeds

Hearing D

raws...

Video G

ames A

dd...

How

Brain Protein ...

Aw

ay From H

er ...

ASOONT

Putting it TogetherRSS Feed based on ASOONT tag

Hearing Draws...Video Games Add...How Brain Protein ...Away From Her ...

collaboration, community, content creation

Take Aways• Focus on concepts not applications

• Have faith in the common good

• Build community and conversation

• Practise crystalization

• Live in the future

• Be bold, take chances

Thank youfor your

kind attention.

Questions?