Social Media Unboxed making sense the conversation, the cloud and the Common Good Wayne MacPhail w8nc inc.
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Social Media Unboxedmaking sense the conversation,
the cloud and the Common Good
Wayne MacPhailw8nc inc.
Overview• What is Web 2.0?
• Key Concepts
• Outcomes
• Case Studies
• Conclusion
• Questions
marketing term
What is Web 2.0?
• encourages community and collaboration
• encourages shared content creation
• focusses on a single task
• clean, clear interface
• moves data and apps from desktop to Web
What is Web 2.0?
Key Concepts
Key Concepts• The Tag
• Social Bookmarking
• RSS Feeds
• Embed Code
• Common Good
• Crystalization
The Tag
Tags cellphone secondlifetelephony sl
Taxonomy
Folksonomytop-downkeywords
Bottom up tags
keyw
ord
tag
heirarchical
organic!
animaldomestic
wildfarm pet
hen dog cow
animaldomestic
wildfarm pet
hen dog cow
animaldomestic
wild
farm
dogdog
dog
dog
Social Bookmarking
Social Bookmarking• moves personal bookmarks
to public space
• makes use of tagging
• creates a collective intelligence and collective editing
• makes use of RSS feeds
RSS Feeds
RSS Feeds
It’s like an In Box for the Web
Really Simple Syndication
RSS Feeds
Polls websites. Collects headlines. Delivers them to you.
EmbedCode
<embed /> <script src="http://www.mogulus.com/scripts/player.js?channel=therealnews&bgcolor=0xE98010&color=0x999999&showviewers=true&width=440&height=375&on=true" type="text/javascript"></script>
A couple more concepts, but first
What’s social media?
Mediathat encourages
conversationcommunity
collaborative content creation
The Common Goodand
Crystalization
Mediathat depends on
The Common
Good?
Common Good: Atoms
Common Good: Atoms
Common Good: Atoms
Common Good: Atoms
Common Good: Atoms
Common Good: Bits
Common Good: Bits
Common Good: Bits
Common Good: Bits
Common Good: Bits
So shouldn’t selfishness rule?
It should.But it doesn’t.
The Common Good you want to create will only be
as rich as the common good you see
in your community.
Crystalization
Key Concepts• The Tag
• Social Bookmarking
• RSS Feeds
• Embed Code
• Common Good
• Crystalization
• Collaborative Content
• Community
• Conversation
• Author/Audience Union
Outcomes
Case Studies
ning.com
Online JournalismUniversity of Western Ontario
projectforum.com
ensembleAlzheimer Society of Ontario
Using RSS feeds
Hearing D
raws...
Video G
ames A
dd...
How
Brain Protein ...
Aw
ay From H
er ...
ASOONT
Putting it TogetherRSS Feed based on ASOONT tag
Hearing Draws...Video Games Add...How Brain Protein ...Away From Her ...
collaboration, community, content creation
Take Aways• Focus on concepts not applications
• Have faith in the common good
• Build community and conversation
• Practise crystalization
• Live in the future
• Be bold, take chances
Thank youfor your
kind attention.
Questions?
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