Transcript
SOCIAL MEDIA TRENDS 2015KATHY JACOBS, OCT 13, 2015
BIGGEST TREND? MORE!
<10%
50%
<75%
SECURITY
NEW ACCOUNT?
•Verify with some other app log in OR•Use two factor sign in with your phone
FACEBOOK TRENDS
125M
1B 1.5B
MONTHLY ACTIVE FB USERS WORLD WIDE
BUT IT IS FB, SO… FEATURES CHANGEGood things•See first•Timeline Memories•Easier security access•Share options
Not so good things•Most recent vs most popular•Messages vs other messages•Everything still moves without notice•Ads….
TWITTER TRENDS
MONTHLY ACTIVE TWITTER USERS WORLD WIDE
30M
200M300M
NEW TWITTER FEATURES
•Verified users increased•Moments•Better integration•Better instant and looped video options than in past
IMAGE SHARING TRENDS
IMAGE SHARINGPINTEREST
• 100M users • 30% of US social media
users• 50B pins on 1B boards • 1.7B recipe pins
• 300M active monthly users• 77.6M US users• Nearly half of comments
contain an emoji• 70M photos posted daily
VIDEO SHARING TRENDSSHARE PRIVATE, SHARE PUBLIC, SHARE INSTANT
VIDEO SHARINGSNAPCHAT• Videos and images• Filters/annotations/ etc.• Content goes away • 100M daily users• 8.796 photos shared per
second
VINE• 6 second video loops• Owned by Twitter –
Integrated with Twitter• 200M active users per
month • 1.5B loops played daily
NBT: MEERCATSTATS• 91K+ Videos• 156K users• 283K Views
WHY CARE ABOUT MEERCAT?• Instant share video• Expected to be used
strongly by candidates in 2016 election
Biggest problem for Meercat? Twitter cut off access to API in May 2015
WHAT ABOUT YOUTUBE?
• Paramount YouTube channel:• https://
www.youtube.com/channel/UCzMVH2jEyEwXPBvyht8xQNw/featured
HASHTAGS#WHATEVERYOUWANT
top related