Social Media: Tools for Leadership

FACEBOOK, TWITTER, AND THE BLOGOSPHERE: TOOLS FOR LEADERSHIP Nesima Aberra and Murad Houry

ICE BREAKER

Most used social media sites: Facebook Twitter LinkedIn MySpace Flickr

Accounts on how many? Favorite social networking site? Why?

TRIVIA

How many characters are allowed in one tweet? 140

What year was Twitter launched? 2006

Who currently has the most followers on Twitter? Ashton Kutcher

What percent of Twitter users have not tweeted since they created their account? 41%

How many tweets are sent per day? 55 million

TRIVIA

How many friends does the average person have on Facebook? 130

o How many pieces of content are shared on Facebook each month?• More than 30 billion (pics, videos, notes, blog

posts)o What is the name of the new Google social

network?• Google+

o What is the world’s largest professional social network?• LinkedIn

WHY SOCIAL MEDIA?

Interact Communicate Publicize Update Inform Network

FIGURE OUT YOUR ONLINE PRESENCE

Google your name (seriously) Analyze the results and your reputation

o Set up Google alerts for your name• Monitor how often your name is mentioned,

where and why

GOOGLE RESULTS

WHAT IS YOUR PASSION?

Discuss what matters to you in your life and how social media can help you

How much time do you have? What’s your goal: reach, reputation or

engagement What are you an expert in or have an opinion

about?

USING TWITTER

Most frequently updated social networking site Text updates, @mentions, hashtags, etc.

Emotional, momentous updates Twitpic and Twitvid = photo/video sharing Real celebrity interaction (the most active

social networking site for sports/entertainment stars)

Creator of hashtags—#Seattle2011

TWITTER TIPS Pick a few themes to talk about Follow people and use lists Retweet, hashtag, share links Find internships, jobs, opportunities

USING FACEBOOK

Best all-around social media website Photos, statuses, links, videos, questions, fan

pages, etc.

Usually updated once every couple of days Biggest range of people to talk to Applications for gaming, music, and more Events, birthdays, groups Most organized chat room Privacy settings matters

USING LINKEDIN

Professional social network Upload resume Connect with companies, employees,

jobs Get recommendations College and older

USING FLICKR

World’s #1 photo-sharing website (Yahoo-operated)

Send/view photos from the web, mobile device, or various applications

View family memories and childhood moments

High-res photos available for usage on other social networks

Interact with friends from all over and share “the good times”

PERSONAL WEBSITE

Be clear, simple and informative Must have: picture, bio and contact Figure out what impression you want to make Don’t go crazy with colors Use the right keywords

WHY THE NEED FOR BLOGS?

Blog—a website containing a writer’s observations, opinions, etc., along with images and links

Keep a regular schedule to maintain readership

Connect it to all your social networks Meant to express opinion to the public Communicate with friends on common

interests Advise or teach about a particular field Learn and better yourself on a “blurry”

subject

USING WORDPRESS

Very compatible and customizable blogging platform

Professional, user-friendly theme scheme More page editing options than Blogger

No template editing Best blogging site for stat-tracking No monetary opportunities

A WORDPRESS SITE

USING BLOGGER

Google-oriented, practical blogging service Imports from Google blogs only

WordPress all social networks Template editing, basic theme setup AdSense—get paid for putting up ads on the

site Meant for personal blogs (mainly) or people

who are active throughout the Google community

A BLOGSPOT

USING TUMBLR

The best blogging service for media sharing Photos, videos, audio files, and more…

Stand-out pictures/videos (funny, deep, truthful) passed around a lot, through reblogging

Great for posting couple of paragraphs Easy accessibility/user-friendly feel:

USING SOCIAL MEDIA TO LEAD SOCIAL CHANGE

o Freedom of speech allows internet activism and greater participation of voices Arab Spring

-CNN iRevolution-Mona Seif Green Revolution Women2Drive campaign First White House Twitter Town Hall

PLATFORMS FOR CHANGE

Change.org Petitions Victory: UCLA’s Islamic Studies program will re-

open this fall after being frozen in 2007, 54k signatures collected!

Facebook Causes Charity:water Crowdrise CitizenEffect TwitChange

MEASURE TRAFFIC

Bit.ly Shorten links and track clicks

o Sitemeter.com• Track your blog traffic, location of users and

keywords usedo Google Analytics

• Analyzes traffic for your site, ROI (return of investment)

o Feedburner• Shows number of people subscribed to your blog

via RSS (Really Simple Syndication)

LAST WORDS

Social media is all about being social, but it’s a two way street

Be patient for your influence to grow Focus on your target area Reach out to people you admire for help,

advice and information Check up on your stats and traffic Don’t be afraid to share your thoughts Every action counts

TO VIEW WHAT I DO…

http://muradhoury.blogspot.com/ http://biasedsports.blogspot.com/ http://moorhoor.tumblr.com/ http://twitter.com/theswagmaestro

KEEP IN TOUCH!

@NesimaAberra nesimaa.tumblr.com nesima.aberra@gmail.com justnes.wordpress.com