Social Media Tools and tactics

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Tools and TacticsSteven Lipton M.Ed. LEHP CF-FS

Biotest Services/Scientific Device Labs

A multi tool strategy

BloggingMicro Blogging

Multi Media Platform

weB + Log = Blog

What’s a Blog?

Blogs are Simple and fast to add content

Blogs vs Web Pages

Content Automatically Archived

Blogs vs Web Pages

All posts from Feb 2006 to the present

Very cost effective

Blogs vs Web Pages

$220/yr

$0/ yr

Micro blogging? Conversation? Advertising? Exhibitionism? News source? Cynical one-liners?

What is Twitter?

Twitter is what you make it and what people read on it.

Twitter can be searched, so it is also research and information gathering.

Twitter is all about the Links

What is Twitter?

In-field reporting

Twitter Clients

Facebook

User creates profile Stores and shares information and media

with other “friends” Keeps friends up to date with status

messages.

Facebook

Facebook: Organization Pages

Watching metrics

Watching metrics

Watching metrics

Watching Metrics

Metrics for Blogs

Post Consistently Cross link to all platforms Post items of interest and value

◦ Short◦ Memorable◦ Teaches something they want to learn

3 Strategies