Social Media to Social Business - Sal Huerta, NetPrice

Social Media To Social Business

Selso Huerta Vice President

Fuss around Social Media?

Why is Social Media

So Popular?

50 Million Users • RADIO

• 40 YEARS

• TV

• 14 YEARS

• THE INTERNET

• 4 YEARS

• FACEBOOK

• 100 MILLION USERS IN 9 MONTHS

• iPHONE

• 1 BILLION DOWNLOADS IN 9 MONTHS

What do I do next ?

Is this Social Media?

International and leading research-based advisory firm

Brian Solis Principle/owner

Trish Nettleship Senior Director of

Social Media B2B

AT&T

So do we do nothing?

“it is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change”

– Charles Darwin

“too big to fail”

VICTIMS OF:

“DIGITAL DARWINSIM”

What these companies failed to recognize

was that the internet was going to change

their business

Sandy Carter VP Social Business

IBM

She explained to me that IBM was at

the fore front of the Internet

Change their Culture

NOT STRATEGY…

CULTURE

Difference between the internet

and Social Media/Business?

Online presense

More Personal

10 times BIGGER!

2 Billion people use the internet

Generation Y will outnumber baby boomers

96% of them have joined a social network

Social networking accounts for over 22% of all time spent online

And that number is increasing rapidly

Tammy Gordon Director of Social Communications & Strategy AARP

35 years old

working - college grad

• 5 Billion people are wireless connected through cell phones

• 2 Billion individuals are wired to the internet globally

• Add another 119 Million Tablets

WE have become THE information network

Social Media is:

MARKETING

Online Societies rival some

of the largest countries in

the world

Teenaged Girls

How does this

apply to

Teenage Girls?

Sales Soared

New Campaign

Social Business

Engagement is Personal

• Business to Business (B2B) • Business to Consumer (B2C) • Government to Citizen (G2C)

But

People to People (P2P)

What about your employees?

“Engaged employees work with

passion and feel a profound

connection to their company.

They drive innovation and move

the organizations

understanding that employee

engagement is a force that

drives performance outcomes”.

Using Social, employees

achieve an 18% increase in

engagement versus 1%

amount that didn’t.

To succeed in the

business of the future,

we have to become the

very people we are trying

to reach.

Caution

Rick Wion

Head of

Social Media

McDonalds

Mom Blogger

20,000 followers

Risk Management

Every Social Business

needs to expect the

best, but plan for the

worst.

To be affective, you need to

Listen

Keys to proactive listening are:

• Create search words applicable to your Social Business

• Select one or more tools for Listening

• Train on what to listen for

Listening tools:

• Social Mention

• TweetEffect

• Converseon

• Spiral16

• Google Alerts

• Insights

• TweetDeck

• HootSuite

• Samepoint

• Follower Wonk

• Alexa.com/siteinfo

Brand audience

INTERNET

SOCIAL MEDIA

SOCIAL BUSINESS

Questions? More Information?

Selso Huerta shuerta@netpricer.net

@netpricer service

@NetPricer

Netpricer blog