Transcript
S i l M di TiSocial Media Tipsfor Small Businessfor Small Business
Presented by Marty McGuireProgram Marketing Manager, Pennsylvania
Connect with me on www.McGuire.co
Audience Poll
How many in the audience…• Sell to businesses?• Sell to consumers?• Have a business website?• Have a business website?• Have a Facebook Page for your business?• Have your business listed on Google Maps?• Have heard of Pinterest?
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Top Social Networking Sites
Source: http://venturebeat.com/2012/04/05/pinterest‐third‐most‐popular‐social‐network/
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Introduction
• Social media can support your business to:pp y–Get found by new customers
h d b b–Get shared by your best customers–Stay top‐of‐mind among customersy p g–Grow!
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Before you jump into Social Media…
• Need to have a strong service or productNeed to have a strong service or product
• Need to have a well‐branded website
• Need to have compelling content
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Before you jump into Social Media…
• Recognize that social media is only one piece of the puzzle in driving your business p p g yforward.
• Customers & prospects need to be able to• Customers & prospects need to be able to find you online first.
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Establish Your Website
• If you don’t already have a website, now’s the time.
• If someone else has already taken your ideal “.com” address, consider an alternate domain name, or using – .net – .org
i f– .info– .co
• For domain registration & website building options:– www.FrontierWebSolutions.comwww.FrontierWebSolutions.com
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Establish Your Website
Include relevant links to your other social media sites, or embed h i itheir content on your site
Use Facebook social media “plug‐ins” to build an interactivep gway to view your newsfeed
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Establish a Linkedin profile
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CLAIMING YOUR BUSINESS ON FACEBOOK
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Claiming your business on Facebook
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Is your business already on Facebook?
• It may already exist as a “place” because a fan added it, and has “checked in.”
• Search for your business name via the Facebook Search bar. – If a place for your business already exists, click on it.
• You will be directed to a “claiming flow.” Facebook will ask you to if h h h h h ifi iverify that you are the owner through a phone verification
process, or you may be asked for document verification.
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Have a website & Facebook page already?
• Promote your Facebook page on your website using the appropriate logo:
// / /– http://www.facebook.com/brandpermissions/logos.php
“ ” f• Or, to get “Like Button Code” for your website, just visit:– http://developers.facebook.com/docs/plugins/
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CREATING A FACEBOOK PAGEFROM SCRATCH
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Facebook for Business
http://www.facebook.com/business
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Facebook: Creating a Pagehttp://www facebook com/pages/create phphttp://www.facebook.com/pages/create.php
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Setting up your Facebook Page
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Getting Started with your Page
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Editing your page:
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Facebook Recommends:
Set your strategy
• Know your business Wh t i i i ? H b i b d t t lifWhat is your unique voice? How can you bring your brand story to life in a compelling, authentic and personal way?
• Know your customers• Know your customers Who are they? How will they want to connect with your brand? What content will be important to them and what will engage them?
• Know your goals What kind of relationship do you want to have with your customers? In addition to building your brand, do you also want to use Facebook to d i i di t l i t t ffi ? D fi i d i iti idrive immediate sales or in‐store traffic? Defining and prioritizing your goals will help you create your Page posting strategy.
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Facebook Page for business
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Facebook Pages: navigation
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Facebook Pages: New “Admin Panel”
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Facebook Pages: Options
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Facebook Offers: NEW!
27http://www.facebook.com/help/offers
Facebook: Online Resources
• Ads and Business Solutionshttp://www.facebook.com/help/ads‐and‐business‐solutions
• Pages: Getting Startedhtt // d k f b k / d /F b kAd /P G tti St t dG id dfhttp://ads.ak.facebook.com/ads/FacebookAds/Pages_GettingStartedGuide.pdf
• Building your business with Pages• Building your business with Pageshttp://ads.ak.facebook.com/ads/FacebookAds/FB_PagesGuide_MediaKit_051611.pdf
• Best Practice Guide: Marketing on Facebookhttp://ads.ak.facebook.com/ads/FacebookAds/Best_Practice_Guide_042811_10.pdf
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Facebook Pages: Link to Twitter
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Twitter (linked from Facebook posts)
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Facebook Timeline: Posts
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Promote Facebook to your customers
• Use signs in your business to let your customers know you're on Facebook.
• Choose from 8 different styles of “tent” cards, provided by Facebook for free:http://ads ak facebook com/ads/FacebookAds/Facebook Signs pdfhttp://ads.ak.facebook.com/ads/FacebookAds/Facebook_Signs.pdf
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Pinterest.com
h ?• What is Pinterest?– Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.P l i b d l h i ddi d h i– People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.
• How to sign up for Pinterest– Pinterest is currently invite‐only. You can request an invite from them (and wait) or you can be invited by someone who is already a part of Pinterest.
– When you receive an invite, you can register via Facebook Connect or connect through Twitter.
• Want an invite? Let me know after this presentation!p
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Pinterest: Good example
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Some Pinterest stats
35Find this, and more social media infographics at http://pinterest.com/McGuireCo/tech/
YouTube
36My Channel, for reference: www.youtube.com/marty2241
GET YOUR BUSINESS ON THE MAP
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How to get your business on the map
• Here’s where to start:
– Google Maps: http://www.google.com/places
– Yahoo Maps: http://listings.local.yahoo.com
– Bing Maps: http://www.bing.com/businessportal
– Info USA: http://expressupdateusa.com/
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Tips for getting your business on the map
According to Google:*
“97% f h f l l b i li ”• “97% of consumers search for local businesses online.”
“H l b i t d t“Help your business stand out• Add photos, videos, and offers to show customers why they'll want to choose you Highlight specialthey ll want to choose you. Highlight special promotions, post live updates, and respond to reviews from your Places for business account.”from your Places for business account.
* http://www.google.com/places
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Google Maps (browser example)
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Google Maps for Mobile (iPhone example)
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Google Places http://www.google.com/places
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Google Places
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Google Places: Step 1
• If your business phone number is already listed in Google Places, you’ll be able to proceed and edit your business information (verification required)
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Google Places: Step 2
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Google Places: Step 2 (cont.)
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Google Places: Step 2 (cont.)
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Google Places: Validation
• Editing an existing business listing, or taking ownershiptaking ownership of one, is very easy.
• But it can only be verified by the business owner!business owner!
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Map Recommendations
• In the registration process, add as much business information as possible.
• Complete business listings are much more engaging to prospective customers, and increase g g g p p ,your chances of being considered as a possible
• Definitely link to your website which links toDefinitely link to your website, which links to your Facebook page.
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CONCLUSION
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http://www FrontierWebSolutions comhttp://www.FrontierWebSolutions.com
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