/JenniferBakerCo 3 Social Media Tips for your Business Small Business Workshop October 22, 2015
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3 Social Media Tips for your Business
Small Business Workshop
October 22, 2015
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Agenda
• Facebook Ads– Boost Post– Promote Website– Promote Page
• Social Media Cross Promotion• Local Google
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Facebook Stats
1.44 billion monthly active users
1.23 billion mobile monthly active users
23% of users check their account 5+ times/day
18-29 30-49 50-64 65+0%
20%40%60%80%
100% 84% 79%60%
45%
Age
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How many people use Facebook, locally?
# of Users(Age 13+)
Users:25+
Users:50+ Women Men
Gananoque 7,500 5,600 2,200 3,900 3,400
Gananoque + 40km
140,000 97,000 36,000 74,000 60,000
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Reach a Targeted Audience
• Target individual posts or paid advertising to a specific audience
Gender: WomenAge: 19+
Location: Gananoque + 40kmMarital Status: Engaged
= 1,800 people
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Facebook’s Algorithm
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Facebook Advertising
Boost Posts Promote Website Promote Page
Facebook Advertising Options
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Facebook Advertising
Boost Posts Promote Website Promote Page
Facebook Advertising Options
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What is a Boosted Post?
• Users can pay to increase the reach of a particular post, to a specific audience.
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What Posts Can I Boost?
• Status Updates• Links• Photos• Videos
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Can I Target Who Sees It? YES!
• Target the post:– People who like your page– People who like your page and their friends– People you choose through targeting
• Location, age, gender, interests
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How To Boost A Post
• Click Boost Post at the bottom of any post.
• Less than 20% text• For more options,
use Ad Manager
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Cost
• The cost will depend on your audience.• You will be charged for impressions
– The number of people who see your post
• You determine the budget
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Case StudiesSpend: $25
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Case StudiesSpend: $50
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Facebook Advertising
Boost Posts Promote Website Promote Page
Facebook Advertising Options
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What is Promote Website?
• Allows you the ability to promote a specific URL on your site.– Ecommerce– Newsletter sign-up
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Why Should I Promote a Website?
• Increase website visitors• Increase sales on an ecommerce site
• Advanced: Remarket to Website Visitors
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How To Promote a Website
• Use Ads Manager
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Cost
• The cost will depend on your audience.
• CPC (Cost per click)• CPM (Cost per impression [1000])• Daily Unique Reach
– People see ad once per day
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Case StudiesSpend: $75Transportation
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Case StudiesSpend: $300HVAC
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Facebook Advertising
Boost Posts Promote Website Promote Page
Facebook Advertising Options
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What is Promote Page?
• Paid Facebook advertisement• Goal: Increase Page Likes
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Why Should I Promote my Page?
• Promote your Facebook Page to a targeted audience
• Inform people about your business• Increase “Likes”
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Cost
• The cost will depend on your audience.
• You will be charged for each “LIKE” your page receives– Impression– Likes
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Case StudiesSpend: $32Bakery
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Case StudiesSpend: $135Not for profit
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SOCIAL MEDIA CROSS PROMOTION
How do I promote my business’ social media?
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Do Not Say…
“Find us on Facebook.”
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Unless it looks like this…
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Promote Your Social
• … at various business touch points…
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Promote Your Social
• … in store…– Washrooms– Cash Register– Wall– On Shelf
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Promote Your Social
• … on receipts/invoices
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Promote Your Social
• … on your product…
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Promote Your Social
• … on print media…
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Promote Your Social
• … on other social media…
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Promote Your Social
• … other creative places…
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Tips for Promoting
Up-to-date social media logosAddressCall-to-action
– Why should they “Like,” follow you?
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GOOGLE+Getting on Google Maps
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Get on the Map… literally
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search: Gananoque Spa
AD
AD
Google+
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Google My Business
• Cost: Free• The info you
provide about your business will appear on Google Search, Maps and Google+.
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Get on Google Maps
• Visit: https://www.google.com/business/
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What we discussed…
• Facebook Ads– Boost Post– Promote Website– Promote Page
• Social Media Cross Promotion• Local Google
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3 Social Media Tips for your Business
Small Business Workshop
October 22, 2015
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