Social Media (R)Evolution (Schwab Impact 2010)

Gerd Leonhard Media Futurist / The Futures AgencyGerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com

Social Media (R)Evolution - the new look of Business

Gerd Leonhard Media Futurist / The Futures Agency

Social Media can be confusing, indeed...

Today

Social Media: we are only at the beginning

Gerd Leonhard Media Futurist / The Futures Agency

Interactive forms of media that allow...Users to interact with and publish to each other...usingHighly accessible and scalable publishing techniques...

Enabling the creation and exchange of user-generated content

So what is ...

Gerd Leonhard Media Futurist / The Futures Agency

Social media is not...

Gerd Leonhard Media Futurist / The Futures Agency

Social media is not...My definition: digital communications based on 2-way interaction, the use of open platforms, self-

publishing and the sharing of content

Some Key Themes

Gerd Leonhard Media Futurist / The Futures Agency

Kids’ Stuff?

Every single Internet & Smart-Phone user will join one or more social network within the next 18 months

Source: Hugh McLeod

Technology

Human Behavior

Culture

Business

Gerd Leonhard Media Futurist / The Futures Agency

A huge challenge: radical consumer empowerment

‘The people formerly known as consumers’

Connected users are extremely powerful

Gerd Leonhard Media Futurist / The Futures Agency

Marshall McLuhan (November 14, 1971)

Gerd Leonhard Media Futurist / The Futures Agency

39 years later...

The Futures Agency

‘Talk Down’ becomes: ‘Listen Up’ *hat tip to Umair Haque & HBR

CRM

Gerd Leonhard Media Futurist / The Futures Agency

Social Media disrupts closed systems

Openness is now a survival strategy

Gerd Leonhard Media Futurist / The Futures Agency

The deal: shift control to the users in order to gain reach

Gerd Leonhard Media Futurist / The Futures Agency

Social is the new Search

Can you give up some control to be more

in-demand...?

Gerd Leonhard Media Futurist / The Futures Agency

Which approach sounds better to you...?

Yes, you can manage the risks & unintended consequences

Gerd Leonhard Media Futurist / The Futures Agency

Privacy is now an action item, and no longer a default

Gerd Leonhard Media Futurist / The Futures AgencySource: Youtube.com/payndz

Warp-speed into a connected business culture

Gerd Leonhard Media Futurist / The Futures Agency

Not business as usual.

Interaction & ConversationPublishing & Sharing

User-Generated ContentNetworked and Open Platforms

Mobile Mobile Mobile. Video.Return on Engagement

Gerd Leonhard Media Futurist / The Futures Agency

Don’t break the

Gerd Leonhard Media Futurist / The Futures Agency

source: soapboxincluded.com

Get ready: business is going social

www.mediafuturist.com @gleonhard