Gerd Leonhard Media Futurist / The Futures Agency Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com Social Media (R)Evolution - the new look of Business
Social Media (R)Evolution (Schwab Impact 2010)
Oct 17, 2014
This is an updated version of my presentation at Schwab Impact 2010 in Boston, the the topic of Social Media, see http://www.mediafuturist.com/2010/10/my-presentation-at-schwab-impact-2010-be-bold-the-social-media-revolution.html
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Gerd Leonhard Media Futurist / The Futures AgencyGerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com
Social Media (R)Evolution - the new look of Business
Gerd Leonhard Media Futurist / The Futures Agency
Social Media can be confusing, indeed...
Today
Social Media: we are only at the beginning
Gerd Leonhard Media Futurist / The Futures Agency
Interactive forms of media that allow...Users to interact with and publish to each other...usingHighly accessible and scalable publishing techniques...
Enabling the creation and exchange of user-generated content
So what is ...
Gerd Leonhard Media Futurist / The Futures Agency
Social media is not...
Gerd Leonhard Media Futurist / The Futures Agency
Social media is not...My definition: digital communications based on 2-way interaction, the use of open platforms, self-
publishing and the sharing of content
Some Key Themes
Gerd Leonhard Media Futurist / The Futures Agency
Kids’ Stuff?
Every single Internet & Smart-Phone user will join one or more social network within the next 18 months
Source: Hugh McLeod
Technology
Human Behavior
Culture
Business
Gerd Leonhard Media Futurist / The Futures Agency
A huge challenge: radical consumer empowerment
‘The people formerly known as consumers’
Connected users are extremely powerful
Gerd Leonhard Media Futurist / The Futures Agency
Marshall McLuhan (November 14, 1971)
Gerd Leonhard Media Futurist / The Futures Agency
39 years later...
The Futures Agency
‘Talk Down’ becomes: ‘Listen Up’ *hat tip to Umair Haque & HBR
CRM
Gerd Leonhard Media Futurist / The Futures Agency
Social Media disrupts closed systems
Openness is now a survival strategy
Gerd Leonhard Media Futurist / The Futures Agency
The deal: shift control to the users in order to gain reach
Gerd Leonhard Media Futurist / The Futures Agency
Social is the new Search
Can you give up some control to be more
in-demand...?
Gerd Leonhard Media Futurist / The Futures Agency
Which approach sounds better to you...?
Yes, you can manage the risks & unintended consequences
Gerd Leonhard Media Futurist / The Futures Agency
Privacy is now an action item, and no longer a default
Gerd Leonhard Media Futurist / The Futures AgencySource: Youtube.com/payndz
Warp-speed into a connected business culture
Gerd Leonhard Media Futurist / The Futures Agency
Not business as usual.
Interaction & ConversationPublishing & Sharing
User-Generated ContentNetworked and Open Platforms
Mobile Mobile Mobile. Video.Return on Engagement
Gerd Leonhard Media Futurist / The Futures Agency
Don’t break the
Gerd Leonhard Media Futurist / The Futures Agency
source: soapboxincluded.com
Get ready: business is going social
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