Social media-power-hour-for-brand-aid

“Social Media POWER HOUR: All the Tips and

Tricks You Need to Know”

By

Fred Campos, FunCitySocialMedia

Chief of Marketing

Copy of Today’s PowerPoint Presentation

Can Be Download at:

http://FunCitySocialMedia.com/

Click “Classes”

Password is: Brand-Aid

“Social Media Revolution 3” Video

By Eric Qualman

Based on #1 Best Selling Book

Socialnomics

www.youtube.com/watch?v=x0EnhXn5boM

What is Social Media? ”’Social Media is the ability to

market, promote, draw attention to or educate potential consumers through repeatable and ‘opt in’ contacts. This process is usually free and accomplished through:

Blogs, Twitter, Facebook, YouTube, Pinterest, Flickr, FourSquare, LinkedIn or other online connections.”

- Fred Campos, Chief of Marketing, FCSM

Why Social Media is Not Just for Kids?

http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/

Pingdom.com Feb 2010 Survey of 19 Social Media Sites

“A full 25% of the users on these sites are aged 35 to 44, which in other words is the age group that dominates the social media sphere. Only 3% are aged 65 or older.”

The Three Legged Stool, Branding Your

Social Media to Match

The 10 Most Effective Ways to Use Social Media

10 Most Effective Ways to Use Social Media

1. To Promote a Brand, Blog, Website, Product or Service.

2. Lead Generation through Targeted Demographic, Audience or Customer.

3. It Improves your SEO (Search Engine Optimization), the Three Legged Stool.

4. It is Stickier than a Website. 5. It Provides Multiple Ways for Clients to

Interact.

6. Good Customer Feedback Loop.

7. It Boost the Number of People You Can Reach.

8. Allows Two-Way Communication and/or Client Feedback.

9. Conversations are Already Happening With or Without You.

10.It’s Cheap Marketing.

10 Most Effective Ways to Use Social Media

7 Habits of Interesting & Engaging People 1. They Stay on Topic Most of the Time.

2. They are Funny or Controversial.

3. They are Real and not Robotic.

4. They are Descriptive & Different.

5. They Talk to People.

6. They Promote Interesting Stuff.

7. They Don’t Over Sell. Practice 90/10 Rule.

My Suggested Three Legged Stool for

Parks & Recs: Twitter

Facebook YouTube

Why Parks & Recs

Need Twitter?

A Few Twitter Thoughts & Stories

“190 million unique visitors come to Twitter every month.” – March 2011

1. GM Twitter Story

2. The Thanksgiving Cooking Story

–Everybody is Selling Something.

–What is in a Twitter Name?

–Where & How does “Tweeting” Take Place?

–The Two True Purposes of Twitter.

–Follow People that Matter to Your Business, Follow Your Customers.

–Be Real.

–Tweet at Least Daily.

–Tweet 3-4 Times a Day.

–Stay on Topic 90% of the Time.

–Keep an Eye on Your Direct Message.

–Reply Back on People that Follow You.

–Data mine appropriate followers.

Case Studies: Dad Hair Book Review

• 10 Book Experiment

• Twitter & Blog

• The Right Audience Increased Book Sales

• We Sold Out in Less than a Day

Why do Parks & Recs

Need Facebook?

A Few Facebook Thoughts

“850 million users are not to be ignored.” August 2011

If Facebook were a country it would be the 3rd largest in the world.

The Rotan FB Story.

Facebook & YouTube vs Websites?

What’s the Difference Between a Personal

and Business Fan Page?

Personal vs. Business Fan Page

• Personal is designed to connect with every person you’ve every went to school with.

• Personal account is limited to 5000 friends.

• Personal account doesn’t support custom tabs.

7 Facebook Secrets

1. Update Your Facebook Wall Daily

2. Wall Post 7a-9a, 5:30p-7:30p

3. “Like” Cross Business from Fan Page

4. Reveal Page Increases “Likes”

5. Add “Like” buttons to Websites

6. Don’t “Like” Your Competition

7. Facebook Ads Rock, $50 Free Jan 2012

A Few YouTube Thoughts

“In 2012 there will be more video content online than text.” July 2010

YouTube is the 2nd/3rd most searched site, behind Google.

In an A.D.D. world, video is king.

An Example of a YouTube Channel

An Example of a YouTube Channel

Tie It All Together

Top 5 Pieces of a Good Video

1. Short (30 secs – 2 mins)

2. One Interesting Message

3. Call to Action

4. Nicely Done, Title & Music

5. Match Title, Desc, Tag & Location

We Build & Automate Social Media

We Provide 4 Social Media Services

1. Social Media Websites

Virtual Billboards

Blogs

2. Social Media Small Business Silver

Twitter, Facebook, YouTube Campaigns

3. YouTube Commercials

4. Social Media Speaking & Training

You Focus on Running Your Business, We Focus on Bringing You Clients!

FunCitySocialMedia

Fred Campos, Speaker/Trainer

400 S. Industrial Blvd #224

Euless, TX 76040

fcampos@FunCitySocialMedia.com

www.FunCitySocialMedia.com

www.FunCityStuff.com <=Blog

www.facebook.com/FunCitySocialMedia

@FunCityChief, @FredCamposJr, @Fred24Live

817-858-0936