Building an online brand (…in an hour a day) www.marketingdonut.co.uk
Nov 01, 2014
2. About me
3. What is online brand? How people see you onlinenothow you see yourself Theexpectationof what people will experience from your businessThe message peopletake awayandsharewith others Value proposition what? The unique offerings that make people choose you When you shout in the valley of the Internetyour online brand is the echo that bounces back Not always what you shouted sadly! 4. Defining your brand
5. Marketing channels
10 marketing channels that can influence your online brand Lots of others but we cant cover all in 30mins sadly 6. Monitor
All low or no cost options! Low cost ways to start monitoring 7. Creating a ripple
8. Who builds it?
Identifyinfluencersand encourage them to champion your brand Social media maniacs, reporters, bloggers, review writers, web masters, speakers and maybe even a celeb or two. 9. In an hour a day
10. One off tasks you should do
11. A typical week Monday 30 mins daily tasks 10 mins - pics on FB 20 mins build links Tuesday 45mins write PR 15mins daily tasks Wednesday 30mins post blog 30mins daily tasks Thursday 30mins daily tasks 30mins Setup Googlemaps Friday 20mins Read forum 20mins daily tasks 20 mins fan boost 12. Helpful resources Facebook UsingFacebookfor business video Turning customers into a community usingFacebook Ten steps to creating a powerfulFacebookpage Linkedin Get started withLinkedin Blogs Successfulbloggingtips Online PR Introduction to online networking and PR An introduction to PR Online brand How to look like a bigger business Social Media The seven deadly sins of social media 13. About the Donuts Marketing Donut is part ofBHP Information Solutionsfamily of Donut websites. These sites are syndicated by a wide range of organisations including,chambers of commerce ,enterprise agencies ,law firmsandaccountancy firms . The Donut websites offer their members the best business advice and guidance available on the web. In addition they provide access to useful business tools, business offers and a monthly email newsletter. You can visit the Donut websites here: Start Up Donut-all aboutstarting a businessgo towww.startupdonut.co.uk Marketing DonutMarketing advicefor your businesswww.marketingdonut.co.uk Law DonutBusiness legal advicefrom the expertswww.lawdonut.co.uk IT DonutIT adviceand award winning blogwww.itdonut.co.uk Helpful advice, tools and offers for your business