Social Media @MiamiUniversity
Post on 14-Sep-2014
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Social Media
Ike Brunner, Ph.D.
ike.Brunner@patronsvoice.com
LinkedIn: http://goo.gl/HzIYYQ
Russ Shirley
russ.shirley@patronsvoice.com
LinkedIn: www.linkedin.com/in/russshirley/
Contact us
About us
SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/
Behold the digital marketing contradiction and conundrum
SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/
“Which one area do you think will be the most important to marketers in the next 3 years?”
SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/
“How well equipped do you feel to execute the following?”
SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/
34% of all marketers state companies will succeed without a digital marketing approach?
Tell us about your social media use
SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-
State of social recruiting
SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-Infographic.jpeg
State of social recruiting: Using SoMe for recruiting
SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-Infographic.jpeg
State of social recruiting: Using LinkedIn
SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-Infographic.jpeg
State of social recruiting: Is it working
SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-Infographic.jpeg
State of social recruiting: Be careful
SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-Infographic.jpeg
State of social recruiting
SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-Infographic.jpeg
State of social recruiting: Not engaged
SOURCE: http://www.offerpop.com/blog/socialmediamarketing/infographic-the-rise-of-the-social-profession
SOURCE: http://www.offerpop.com/blog/socialmediamarketing/infographic-the-rise-of-the-social-profession
SOURCE: http://www.offerpop.com/blog/socialmediamarketing/infographic-the-rise-of-the-social-profession
SOURCE: http://www.offerpop.com/blog/socialmediamarketing/infographic-the-rise-of-the-social-profession
SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/
What every college student should post on LinkedIn
SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/
What every college student should post on LinkedIn: Post a profile photo
SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/
What every college student should post on LinkedIn: Show off your schoolwork
SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/
What every college student should post on LinkedIn: Ask professors for recommendations
SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/
What every college student should post on LinkedIn: Connect with industry professionals
SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/
What every college student should post on LinkedIn: Comment and ask questions
SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/
What every college student should post on LinkedIn: Spelling and grammar errors
Let’s get you involved: Do a background check on yourself
SOURCE: https://s3.amazonaws.com/infographics/Google-Yourself-Challenge-800.png
Let’s get you involved: Do a background check on yourself
SOURCE: https://s3.amazonaws.com/infographics/Google-Yourself-Challenge-800.png
Let’s get you involved: Do a background check on yourself
SOURCE: https://s3.amazonaws.com/infographics/Google-Yourself-Challenge-800.png
Let’s get you involved: Do a background check on yourself
SOURCE: https://s3.amazonaws.com/infographics/Google-Yourself-Challenge-800.png
Reppler
SOURCE: http://www.reppler.com/ SOURCE: Infographic: Social Media is Changing Recruitment - http://vimeo.com/33656756#
Let’s get you involved: SimpleWash
SOURCE: Fox News interviews Kevin Connell about "New" Facebook APP: SIMPLE WASH - http://youtu.be/NgetyQI_RG4
Let’s get you involved: SimpleWash example Fan Pages
SOURCE: http://simplewa.sh
Let’s get you involved: SimpleWash example photos
SOURCE: http://simplewa.sh
Let’s get you involved: SimpleWash example liked links
SOURCE: http://simplewa.sh
Let’s get you involved: SimpleWash example liked photos
SOURCE: http://simplewa.sh
Let’s get you involved: SimpleWash example wall
SOURCE: http://simplewa.sh
Divide into groups and review positive & negative examples of personal brands
Positive ▪Matthew Hanson▪Lindsey Kirchoff▪Zephyr Basine
Negative ▪Scott Bartosiewicz▪Laraine Cook▪Jofi Joseph
Present case study results: ▪Summary of person/situation/incident▪Social media channels used▪Result of situation/incident▪Thoughts on how situation/incident was handled & impact on person’s future
!
Divide into groups and review positive & negative examples of brands
SoMe successes • Old Spice social response campaign• GranataPet Foursquare campaign• Dollar Shave Club YouTube video campaign
Criteria for successes • Campaign description• SoMe channels used• Campaign goals• Campaign results• Thoughts on reasons for success
!
SoMe disasters • #McDStories• #AskJPM• American Apparel Hurricane Sandy promotion
Appendex
•MillennialBranding’s summary of new study on student career development: http://millennialbranding.com/2012/11/student-career-development-study/
!•Time’s article on the reason recent college graduates can’t get hired: http://business.time.com/2013/11/10/the-real-reason-new-college-grads-cant-get-hired/
!•USAToday’s article on student branding: http://www.usatodayeducate.com/staging/index.php/career/experts-to-students-build-your-brand-now-get-hired-later
!• Inc.com’s article on How to Build a Great Personal Brand: http://www.inc.com/laura-garnett/how-to-build-a-great-personal-brand.html
!•Forbes’ article on how no SoMe presence affects others’ opinions of you: http://www.forbes.com/sites/kashmirhill/2012/08/13/you-dont-need-a-facebook-account-to-be-considered-normal-but-it-helps/
!•Mashable’s article on student branding: http://mashable.com/2012/08/29/personal-branding-for-students/•PolicyMic’s article on how a college major impacts students’ personal brands: http://www.policymic.com/articles/56115/it-s-not-just-a-major-it-s-a-personal-brand!•Forbes’ article on personal branding strategy: http://www.forbes.com/sites/lisaquast/2012/11/19/build-a-personal-brand-not-just-a-career/
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