Social Media Marketing - ISME Roadshow 2010

Over 12 years of experience in online marketing with awards including iia’s Irish ‘Internet Marketer of the Year’ in 2005

Current Chair of the Irish Internet Association Social Media Working Group

Conor has worked for many startups, SMEs and brands like RaboDirect, Coca-Cola, Meteor, Nokia, Vodafone, Toyota, Guinness & Aer Lingus

Connector has worked for ISME, Inventorium, Canon, Hewlett Packard and TheChurch.ie etc.

CONOR LYNCH

Strategy Advise clients in online marketing and social media strategies in both B2C & B2B

Training  Run practical workshops, 1-to-1 sessions and create webinars & digital videos

Production  Create graphics, websites, blogs, videos, Facebook pages & mobile apps

Events Organise business and social networking events

Community Help clients create and manage online communities

Mgmt.

CONNECTOR SERVICES

1. Product Marketing – Attract more customers *

2. Customer Service – Retain more customers

3. Community Building – Build competitive advantage

4. Business Management – Increase efficiencies

* Focus for today’s – how content like blogs & videos will drive visitors to your web site

WHY IS BUSINESS BETTER ONLINE?

CONNECTOR 10 Cs MODEL

2.CONSUMERS

- Research your target market’s attitudes & behaviour and where they are to be found online

- Identify the early adopters, influencers and connectors

3.COMMUNITY

- Understand the shared passions or situations that unite your target consumers

- Listen to the C2C conversation and identify how you can add value to their community

3 WAY DIALOGUE

6.CONTENT

- Create digital content such as blogs, photos, graphics, videos, apps, podcasts, webinars and web TV

- Use social media to distribute your portable and shareable content

7.CONNECTIONS

- Connect with your target market online using social media

- Use an optimised a mix of bought, owned & earned media

NEW MEDIA MIX

10.CONVERSION

- Online marketing is ideal for measuring marketing results & ROI

- Strive to constantly improve your current web site traffic and conversion rates

CASE STUDY

HAIRY BABYFACEBOOK

HAIRY BABYFACEBOOK

- Connector has 7,500 online/offline connections in Dublin

- We actively connect our partners with potential customers and

suppliers

- Fill in your ‘I Am, I Have, I Need’ profile on connector.ie

- Attend our Connector networking events for introductions

- Get connected with Connector!

BUSINESS MATCHMAKING

THANK YOU!

Contacts:

Email - conor@connector.ieTwitter - @connector_ieMobile – 086 811 8833

Web Sites:

www.connector.iewww.socialmedia.iewww.connector.tv