Social Media Marketing For You, Your Product And Your Business

social

Social Media Marketing Best Practices - For You, Your Product and Business

Sudha Jamthe @sujamtheBlog: coolastory.com

For SD Forum Marketing SIG 4.13 2009

Sudha Jamthe, sujamthe@gmail.com @sujamthe

Topic – Speaker Background and What to Expect

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Platform Play is the Tectonic Plate making Social Sweet for marketers

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Customer Conversation

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Customer Always Converse

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In Old Model Customer was

different to each marketing

job function

With Social Media the customer is one Identity - same facebook or twitter or Linkedin User.

Changing Marketing Jobs

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A/B testing Using Twitter and Facebook

• Real Time access to user response to messages, different time of day etc.• Discussion on accuracy of sample Set• Facebook Social Ads allows picking exact demographics of

users• Used Hootsuite to track ow.ly urls for different messages on

twitter.

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Brand Manager Tracking using Twitter Search RSS feed

• @Bofa_help twitter personal story • Starbucks Campaign and my video evoked user discussions on Facebook• Discussion about managing conversation volume and keeping it relevant to brand conversations.

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Define your Social Media Mix in your Marketing Mix

Social Media Metrics – Campaigns, PR baselines and Tracking (using SM2 tool)

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For Product Manager - Adding Social To Your Product

RSS Feeds

Build Social Features

In Product

Integration with Other

Social APIs

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Adding Social Features to Products- Social Friends, Discovery Feeds done differently in two companies same space

Vs

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Adding Social APIs Integration for Channel/Distribution

Role of you as Employee on Social Media

• Tracking employees in social media using social media metrics tools• Issues of performance in customer conversations• Who owns your followers once you leave a job?– E.g @natalieatdell moved to natalieatpetco

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What Social Means for YOU!!!

• It is a huge opportunity• Bring your experience, passion and questions and shape it to

build it out to what you want it to be• Be a part of the new social media job and create opportunities

to enhance your business and your career.

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Create your social footprint and take charge of your careers now!!!

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