Social Media In the Marketing Mix 2010 12 03

Post on 27-Jun-2015

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PHYSICAL DIGITAL

EVENT MARKETING

PROMOTION SPONSORSHIPCONSULTING

MUSIC, ENTERTAINMENT

& BRANDED CONTENT

RETAIL &SHOPPER

MARKETING

DIGITAL

ADVERTISING

»

i.e.™ Fashion Laptop Tote, Black Croc

0% 20% 40% 60% 80% 100%

Hershey's

M&M's

Dove

Godiva

Ghirardelli

Lindor

Positive

Neutral

Negative

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