How to Integrate Social Media in Your Marketing Mix

Practical guide to localising your brand

@Olgandrienko #BrightonSEO

Marketing activities in 21 countries

1. Your thoughts + slides, their tips2. Top quotes from the expert, your

slides, their comments3. Masterclass: 10-15 min presentation by

expert, huge Q&A session afterwards

Hot topic + guest

Webinar

TranscribePublish on a website

Publish short videos on social

Webinar workflow

Interviews/video +tweets at the

event

Best quotes immediately

after

Videos/post after the event

Roundtable/webinar after

Conference support workflow

Chat/webinar before

How to win social media exposure at the event: Designs with quotes

1. Follow the hashtag on social media/ listen to interviews - track any type of activity from the conference OR ask for quotes if you’re there

2. Create a design (in Canva.com, Snappa.io or other)

3. Share on social media and tag all speakers in the post + the conference

Email Template: Connect with the conference

Roundtable with 2 more speakers

Twitter chat with keynote speaker + ticket giveaway

Article supporting the

1st webinar

Twitter chat recap

SEMrush case: Australian event

support

Roundtable with 3 speakers