Social Media in Latin America

Specific Marketing Issues:

Social Media, SEO and more

Fabiano Cid

Internet Users by Language

Most Internet users

do not live in the U.S. and do not have

English as their native language.

Source: Internet World Stats, June 2010

Top 10 languages represent

82.2%

of Internet Users

Are You Talking to Me?

Source: comScoreCustom Analysis of Page Views by Language, May 2009

What is Social Media?

Social media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio.

Old definition from Wikipedia (not there anymore)

Social Media Ecosystem

Emphasis varies

by country

Social Media Fortune 100 Study

79% of the Top 100 use at least one of these social media platforms:

Twitter, Facebook, YouTube, Corporate Blogs

20% are using all 4 platforms

Most Global Companies Use

At Least 1 Social Media Platform

Source: The Global Social Media Check-up 2010

Burson-Marsteller Evidence-Based Communications - March 2010

Sample-Top 100 Fortune

Global 500

29 U.S. companies

48 European companies

20 Asia-Pacific companies

3 Latin American companies

Percentage of Fortune Global 100 Companies with…

Source: The Global Social Media Check-up 2010

Burson-Marsteller Evidence-Based Communications - March 2010

Percentage of Fortune Global 100 Companies with…

Source: The Global Social Media Check-up 2010

Burson-Marsteller Evidence-Based Communications - March 2010

Speedy “Internet” Gonzalez

Source: comScoreWorld Metrix, February 2010 Data

The Latin American

Internet audience

grew 23% in the

past year and now

represents 8% of the

global Internet

audience

Latin America Online Population

Source: comScoreWorld Metrix, February 2010 Data

1,000 Unique

Visitors accessing

from home or

work computer

Surfing Time

Source: comScoreWorld Metrix, February 2010 Data

As broadband availability

improves and costs decline in

the region, these figures are

bound to increase.

Time Spent Online

Total hours per visitor

Reach of Social Networks

Source: comScoreWorld Metrix, February 2010 Data

The highly social nature of

Latin American culture plays

an important part in the rise of

Social Networks in the region.

The heavy penetration of

Social Networking is also

playing an important role in

facilitating the dissemination

of other types of Web 2.0

content.

Clash of TitansSo

urce

: com

Scor

eWor

ld M

etrix

, Feb

ruar

y 20

10 D

ata

Losing Face(book)

Source: comScoreWorld Metrix, February 2010 Data

E-CommeNce

E-Commerce is still in its

infancy in most of Latin

America, but consumers

visit retail/product sites

even when they are not

yet confident of the

security of online

transactions.Source: comScoreWorld Metrix, February 2010 Data

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Fabiano Cid

Thank you!

Fabiano Cid

Managing Director

fcid@ccaps.net

Ccaps Translation and Localization

+55 (21) 2507-5989

Rua da Assembleia, 10/1906

Rio de Janeiro – RJ

Brazil