Specific Marketing Issues: Social Media, SEO and more Fabiano Cid
Social Media in Latin America
Nov 01, 2014
GALA joint presentation to a select group of exporters at the Washington State Department of Commerce on social media strategies for Latin America with a focus on Brazil.
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Specific Marketing Issues:
Social Media, SEO and more
Fabiano Cid
Internet Users by Language
Most Internet users
do not live in the U.S. and do not have
English as their native language.
Source: Internet World Stats, June 2010
Top 10 languages represent
82.2%
of Internet Users
Are You Talking to Me?
Source: comScoreCustom Analysis of Page Views by Language, May 2009
What is Social Media?
Social media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio.
Old definition from Wikipedia (not there anymore)
Social Media Ecosystem
Emphasis varies
by country
Social Media Fortune 100 Study
79% of the Top 100 use at least one of these social media platforms:
Twitter, Facebook, YouTube, Corporate Blogs
20% are using all 4 platforms
Most Global Companies Use
At Least 1 Social Media Platform
Source: The Global Social Media Check-up 2010
Burson-Marsteller Evidence-Based Communications - March 2010
Sample-Top 100 Fortune
Global 500
29 U.S. companies
48 European companies
20 Asia-Pacific companies
3 Latin American companies
Percentage of Fortune Global 100 Companies with…
Source: The Global Social Media Check-up 2010
Burson-Marsteller Evidence-Based Communications - March 2010
Percentage of Fortune Global 100 Companies with…
Source: The Global Social Media Check-up 2010
Burson-Marsteller Evidence-Based Communications - March 2010
Speedy “Internet” Gonzalez
Source: comScoreWorld Metrix, February 2010 Data
The Latin American
Internet audience
grew 23% in the
past year and now
represents 8% of the
global Internet
audience
Latin America Online Population
Source: comScoreWorld Metrix, February 2010 Data
1,000 Unique
Visitors accessing
from home or
work computer
Surfing Time
Source: comScoreWorld Metrix, February 2010 Data
As broadband availability
improves and costs decline in
the region, these figures are
bound to increase.
Time Spent Online
Total hours per visitor
Reach of Social Networks
Source: comScoreWorld Metrix, February 2010 Data
The highly social nature of
Latin American culture plays
an important part in the rise of
Social Networks in the region.
The heavy penetration of
Social Networking is also
playing an important role in
facilitating the dissemination
of other types of Web 2.0
content.
Clash of TitansSo
urce
: com
Scor
eWor
ld M
etrix
, Feb
ruar
y 20
10 D
ata
Losing Face(book)
Source: comScoreWorld Metrix, February 2010 Data
E-CommeNce
E-Commerce is still in its
infancy in most of Latin
America, but consumers
visit retail/product sites
even when they are not
yet confident of the
security of online
transactions.Source: comScoreWorld Metrix, February 2010 Data
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@fabcid
@ccaps_l10n
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Thank you!
Thank you!
www.youtube.com/user/ThinkLatAm
Fabiano Cid
Thank you!
Fabiano Cid
Managing Director
Ccaps Translation and Localization
+55 (21) 2507-5989
Rua da Assembleia, 10/1906
Rio de Janeiro – RJ
Brazil
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