Social Media for VC firms

Social Media for VC Firms

Fall 2010

© 2010 Jon Greer Consulting LLC

Definition of Social Media

• Most of the content is created by users (“User Generated Content”)

• Little to no content oversight by site owner

• Message and Brand Management• Search• The Present & Especially the

Future

QuickTime™ and a decompressor

are needed to see this picture.

Why Should VC Firms Care About Social Media?

The “Big 4”

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are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

Social Media Checklist

Do partners have accounts?Do staff members have accounts?Has anyone set up pages for the

firm yet?Do we have approved marketing

content?Do we have current bios?

• Personal profiles - are they current?

• Business page - do you have one?

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

• Are profiles current?• Do you have a company profile?• Should your firm create a group?

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

• Do partners have accounts?– VCs on Twitter:

http://venturemaven.com/

• Does the firm have a feed?

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

• Do you have an entry?• How do you create an entry?

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

Creating an Entry

• Wikipedia’s guidelines• Key rules

– “Notability” - VC firms meet this test– Outside references - ditto– Neutral tone

Considerations

• Who has the time for all this?• How do I sell this to the partners?

Thank you

Jon Greer510-547-7123

Jon@jongreer.comwww.jongreerconsulting.com

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