Social Media for VC Firms Fall 2010 © 2010 Jon Greer Consulting LLC
Social Media for VC firms
Jan 13, 2015
How VC Firms Can use Twitter, Facebook, LinkedIn and Wikipedia for Deal Flow, Brand Awareness and Supporting Portfolio Companies
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Social Media for VC Firms
Fall 2010
© 2010 Jon Greer Consulting LLC
Definition of Social Media
• Most of the content is created by users (“User Generated Content”)
• Little to no content oversight by site owner
• Message and Brand Management• Search• The Present & Especially the
Future
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Why Should VC Firms Care About Social Media?
The “Big 4”
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Social Media Checklist
Do partners have accounts?Do staff members have accounts?Has anyone set up pages for the
firm yet?Do we have approved marketing
content?Do we have current bios?
• Personal profiles - are they current?
• Business page - do you have one?
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• Are profiles current?• Do you have a company profile?• Should your firm create a group?
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• Do partners have accounts?– VCs on Twitter:
http://venturemaven.com/
• Does the firm have a feed?
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• Do you have an entry?• How do you create an entry?
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Creating an Entry
• Wikipedia’s guidelines• Key rules
– “Notability” - VC firms meet this test– Outside references - ditto– Neutral tone
Considerations
• Who has the time for all this?• How do I sell this to the partners?
Thank you
Jon Greer510-547-7123
Social Media MarketingMedia Relations
Investor CommunicationsBusiness Writing
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