Social Media For Grassroots Engagement

Social Media for Grassroots Advocacy

This is me. Roz Lemieux.I am a partner at Fission Strategy.You can learn more about us at:www.FissionStrategy.com

Agenda

•Why social media?

•Where do I start?

•What have others done?

Why social media?

Email Open Rates Are Declining

According to M+R:

Email open rates declined almost

63% between 2004 and 2008.

Social Network Use Is Growing

According to Pew:

46% of adult Internet users are social network users –

up 6x from 2005.

Integrated Online Communications Strategy

Blogs: Over 110 Million MySpace: Over 300 Million Facebook: Over 300 Million LinkedIn: Over 17 Million (150 Industries) YouTube: Over 70 Million Videos (5 Million

Channels) Flickr: Over 2 Billion Images Twitter: Over 6 Million MiGente: Over 3 Million BlackPlanet: 5th Highest Trafficked Social

Network (International? — Orkut, Cyworld, Friendster, Bebo)

Social Network Use Is Growing

Integrated Online Communications Strategy

Social Network Use Is Growing

Where should I focus?

So Many Networks…

Web Traffic Sources

Social Media Scans

Social Media Scans

Rapleaf Reports

Case Studies

Let Our Congress Tweet

Case Studies

Greenpeace International

Case Studies

MomsRising.org

Case Studies

World AIDS Day

Case Studies

Twestival – Charity:Water

Facebook – MoveOn.org

RI4A – Mobile Network

DSTATT – ACLU Fndtn. of N. CA

Q & A

roz@fissionstrategy.com

Fissionstrategy.com