Social Media for Grassroots Advocacy
Social Media For Grassroots Engagement
May 24, 2015
As presented Dec 3, 2009 to the National Coalition for Literacy in Washington, DC.
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Social Media for Grassroots Advocacy
This is me. Roz Lemieux.I am a partner at Fission Strategy.You can learn more about us at:www.FissionStrategy.com
Agenda
•Why social media?
•Where do I start?
•What have others done?
Why social media?
Email Open Rates Are Declining
According to M+R:
Email open rates declined almost
63% between 2004 and 2008.
Social Network Use Is Growing
According to Pew:
46% of adult Internet users are social network users –
up 6x from 2005.
Integrated Online Communications Strategy
Blogs: Over 110 Million MySpace: Over 300 Million Facebook: Over 300 Million LinkedIn: Over 17 Million (150 Industries) YouTube: Over 70 Million Videos (5 Million
Channels) Flickr: Over 2 Billion Images Twitter: Over 6 Million MiGente: Over 3 Million BlackPlanet: 5th Highest Trafficked Social
Network (International? — Orkut, Cyworld, Friendster, Bebo)
Social Network Use Is Growing
Integrated Online Communications Strategy
Social Network Use Is Growing
Where should I focus?
So Many Networks…
Web Traffic Sources
Social Media Scans
Social Media Scans
Rapleaf Reports
Case Studies
Let Our Congress Tweet
Case Studies
Greenpeace International
Case Studies
MomsRising.org
Case Studies
World AIDS Day
Case Studies
Twestival – Charity:Water
Facebook – MoveOn.org
RI4A – Mobile Network
DSTATT – ACLU Fndtn. of N. CA
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