Social media for Business keyadvice.net

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Key Advice

E-marketing and

Social Networking Sites for

Organisations

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Key Advice – What? Why? How?

What are my e-marketing and

social networking site (SNS) options? Why should I use them? How do I make them work for my

organisation?

Key Tip: Can’t run a business today without them.

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Key Advice – How did we get here?

1990s – Websites and email (Web 1.0)

2,000 + - Interactivity and social media –

get online, get linked, get mobile (W2.0)

The Future - Intelligent Internet – search engines answer full questions (W 3.0)

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Key Advice – What are SNS?

Social Networks – facebook.com, YouTube, Myspace.com

B2B Social Networks –LinkedIn.com, ning.com.

Micro Blogging – twitter.com - #140 Blogs– wordpress.com, blogspot.com

Key Tip: Client relations is more than just a smile...

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Key Advice – Why use them?

Great time savers - living, breathing research gold mines.

Offer convenient communication, instant promotion, active customer services, interactive and ‘free’.

Open the door to referrals, opportunities for development (local, national, international).

Key Tip: Social media sites are to the 21st century what email was to the last century.

Where do I start?

Key Advice subscribes to a three point planning process: A, B, C.

A: Assess your audience and your needs or goals.

B: Build platform that best meets both needs.

C: Communicate, connect, collect results.

Key Tip: Success requires total integration.

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ABC Assess

Who is our target market?

Why do we want SMS?

What do we want to achieve? ROI?

What resources do we have?

How does this fit into our existing strategy?

Key Tip: This is a long distance event, not a sprint. Make a long-term commitment.

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ABC

Build

What service(s) is/are best? Blog? Twitter? Facebook page? YouTube video? E-newsletter?

What resources do we already have – existing site options? In-house expertise?

How do we build on this? When?

Key Tip: It is all about people, not technology.

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ABC

Communicate, Connect, Collect

Promote - Shout it from rooftops!

Get connected – followers, fans, recommendations, ReTweets.

Collect data – ROI measurement via stats, tracking reaction, comments, feedback.

Key Tip: Create a strategic approach to ensure you see progress.

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What e-marketing options?

Email news to clients is a key way to stay connected, provide a valuable service and build loyalty.

Platforms exist to help you build a base of subscribers, send out professional e-newsletters, track results.

Key Tip: Don’t forget the basics.

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Key Advice –Blogging

Key Advice blog – http://keykate.wordpress.com

Blog Advantage

Free platforms - WordPress.com Build a base of followers by providing an

unique information service Give your clients a value added service–

news, developments, solutions, offers.

Key Tip: Blogs are the cornerstone.

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www.keyadvice.net kate@keyadvice.net

Key Advice – SNS Facebook

Facebook login

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Key Advice – Facebook Live

www.facebook.com Kate Harrison Whiteside

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Key Advice – Facebook Advantage

Get linked in with people you know; meet new, share.

Let them know what you’re up to, more about who you are and what you are doing.

Get/give recommendations/tips/advice.

Key Tip: Facebook pages are made for business.

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Key Advice – SNS Twitter

twitter.com/keykate

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Key Advice – Twitter Advantage

Free instant network contacts, feedback, news. Links, advice, tips, research invaluable. Promote, inform, advise others. Instead of saying ‘What are you doing?”

answer ‘What has your attention?

Key Tip: Tweetdeck helps you manage Twitter activity.

What do I need to get started?

E-marketing and SNS activities must be: ‘integrated’ into your organisational goals, part of your marketing strategy and dep’t, supported throughout the organisation, backed by human and £ resources, measured, reported and promoted.Key Tip: This is your most important marketing initiative of the new

century...make it count.

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KEY SMS Links

www.twitter.com www.wordpress.com www.facebook.com www.Linkedin.com www.mashable.com bit.ly.com

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KEY Advice Links

www.keyadvice.net www.keyadvice.wordpress.com www.twitter.com/keykate www.LinkedIn.com – Kate Harrison Whiteside www.facebook.com/people/Kate-Harrison/899945037

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Key Advice

Wishes to thank you and looks forward to our next meeting...

Whether it’s on Twitter, Facebook, LinkedIn, a blog, email...

Or in person...

Kate Harrison Whiteside...07730520593

www.keyadvice.net kate@keyadvice.net