www.keyadvice.net [email protected] Key Advice E-marketing and Social Networking Sites for Organisations
Social media for Business keyadvice.net
Dec 06, 2014
Just getting started at social media marketing? Here are some great guidelines to help you decide which ones are for you and your organisation. Twitte,r, Facebook, LinkedIn, explained and advantages listed.
All organisations should integrate social media into their marketing - here's a basic guide.
All organisations should integrate social media into their marketing - here's a basic guide.
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www.keyadvice.net [email protected]
Key Advice
E-marketing and
Social Networking Sites for
Organisations
www.keyadvice.net [email protected]
Key Advice – What? Why? How?
What are my e-marketing and
social networking site (SNS) options? Why should I use them? How do I make them work for my
organisation?
Key Tip: Can’t run a business today without them.
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Key Advice – How did we get here?
1990s – Websites and email (Web 1.0)
2,000 + - Interactivity and social media –
get online, get linked, get mobile (W2.0)
The Future - Intelligent Internet – search engines answer full questions (W 3.0)
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Key Advice – What are SNS?
Social Networks – facebook.com, YouTube, Myspace.com
B2B Social Networks –LinkedIn.com, ning.com.
Micro Blogging – twitter.com - #140 Blogs– wordpress.com, blogspot.com
Key Tip: Client relations is more than just a smile...
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Key Advice – Why use them?
Great time savers - living, breathing research gold mines.
Offer convenient communication, instant promotion, active customer services, interactive and ‘free’.
Open the door to referrals, opportunities for development (local, national, international).
Key Tip: Social media sites are to the 21st century what email was to the last century.
Where do I start?
Key Advice subscribes to a three point planning process: A, B, C.
A: Assess your audience and your needs or goals.
B: Build platform that best meets both needs.
C: Communicate, connect, collect results.
Key Tip: Success requires total integration.
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ABC Assess
Who is our target market?
Why do we want SMS?
What do we want to achieve? ROI?
What resources do we have?
How does this fit into our existing strategy?
Key Tip: This is a long distance event, not a sprint. Make a long-term commitment.
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ABC
Build
What service(s) is/are best? Blog? Twitter? Facebook page? YouTube video? E-newsletter?
What resources do we already have – existing site options? In-house expertise?
How do we build on this? When?
Key Tip: It is all about people, not technology.
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ABC
Communicate, Connect, Collect
Promote - Shout it from rooftops!
Get connected – followers, fans, recommendations, ReTweets.
Collect data – ROI measurement via stats, tracking reaction, comments, feedback.
Key Tip: Create a strategic approach to ensure you see progress.
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What e-marketing options?
Email news to clients is a key way to stay connected, provide a valuable service and build loyalty.
Platforms exist to help you build a base of subscribers, send out professional e-newsletters, track results.
Key Tip: Don’t forget the basics.
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www.keyadvice.net [email protected]
Key Advice –Blogging
Key Advice blog – http://keykate.wordpress.com
Blog Advantage
Free platforms - WordPress.com Build a base of followers by providing an
unique information service Give your clients a value added service–
news, developments, solutions, offers.
Key Tip: Blogs are the cornerstone.
www.keyadvice.net [email protected]
www.keyadvice.net [email protected]
Key Advice – Facebook Live
www.facebook.com Kate Harrison Whiteside
www.keyadvice.net [email protected]
Key Advice – Facebook Advantage
Get linked in with people you know; meet new, share.
Let them know what you’re up to, more about who you are and what you are doing.
Get/give recommendations/tips/advice.
Key Tip: Facebook pages are made for business.
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Key Advice – Twitter Advantage
Free instant network contacts, feedback, news. Links, advice, tips, research invaluable. Promote, inform, advise others. Instead of saying ‘What are you doing?”
answer ‘What has your attention?
Key Tip: Tweetdeck helps you manage Twitter activity.
What do I need to get started?
E-marketing and SNS activities must be: ‘integrated’ into your organisational goals, part of your marketing strategy and dep’t, supported throughout the organisation, backed by human and £ resources, measured, reported and promoted.Key Tip: This is your most important marketing initiative of the new
century...make it count.
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KEY SMS Links
www.twitter.com www.wordpress.com www.facebook.com www.Linkedin.com www.mashable.com bit.ly.com
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KEY Advice Links
www.keyadvice.net www.keyadvice.wordpress.com www.twitter.com/keykate www.LinkedIn.com – Kate Harrison Whiteside www.facebook.com/people/Kate-Harrison/899945037
www.keyadvice.net [email protected]
Key Advice
Wishes to thank you and looks forward to our next meeting...
Whether it’s on Twitter, Facebook, LinkedIn, a blog, email...
Or in person...
Kate Harrison Whiteside...07730520593
www.keyadvice.net [email protected]
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