Transcript
How to get your BRAND connected?
The New Media : Social Media
The Social Network Strategy• We come to them, don’t think the other way
around• Listen to them• Start conversation and dialogues. INTERACT!• Generate Word of Mouth• Be flexible and lovable
Channels for Social Media• Public Relations• Customer Service• Loyalty Building• Collaboration• Networking• Thought-leadership• and of course .. Customer acquisition
Solid Rules!
• Listen• Engage• Measure– Audience– Engagement– Loyalty– Influence– Action
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