Social Media for News Brands

News Brands Get Social

Mandy Jenkins, @mjenkinsNew Jersey NewsTrain

Brands Behaving Badly

Find Your Persona

Who is my Brand?

First Steps

• What kind of content am I sharing here?• Niche or general interest?• What is the coverage area?

Audience

• Who is my audience?• What do they want?• When is my audience online?

Overall Strategy

• Do I break news or wait for links?• How much two-way communication?• Who am I competing with?• Do I re-tweet? Who? Why?• Who runs it?

Assessing Your Staff

Assessing Your Staff

• Who gets it?• Who needs help?• Who will teach them?

Tweeting Like You Mean It

• Curation > Broadcasting• Use your news nose• Timing is everything• Think like a copyeditor• Think before you re-tweet 

Break News Early & Often

Facebook

Be More Than Just Friends

Pages Not Profiles

Get Them Talking

• Sports• Politics• Heartwarming stories & photos• Behind the scenes info• Hot topics

Wording Matters

• Posed Questions +64%• Call to read or take a closer look +37%• Personal reflections +25%• Clever, catchy tone  +18%

% more feedback over averageSource: Facebook

Images Matter

Interacting With Users

Mandy Jenkins

Twitter: @mjenkinsZombieJournalism.com

Find these slides at:slideshare.net/mandyjenkins