Social media development of creative content in Iran

Social MediaDevelopment of Creative Content

Niki AghaeiBrand Consultant

+98 912 804 5538aghaei.niki@gmail.comlinkd.in/1ksW87e@Nikiness

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@Nikiness

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Core Values

Content is not e!ective without knowing your core values

Brainstorm key words which de"ne who you are

Brainstorm key words of how you want to be de"ned by consumers

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Core Values

Examples: Trust, Respect, fast pace, results, risk taking, community,

loyalty, sharing, variety, expertise, customer service

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Why Social Media?

Increase tra#c

Brand Awareness

Higher SEO with SM outlets

User Trust

Increase in Sales

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What is Creative Content?

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Research

Create

Attract/Engage

Convert

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Research

Who?What?

When?Where?

How?

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Research

Engagement: 0.8% - due to low activity

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Research

Engagement: 7.3% - due to recent activity 10

Research

Engagement: 7.3% - due to recent activity

Thinking of Instagram?

Start #hashtaging!

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Create

Infographics

Casual:

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Create

Partnerships

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Create

Quotes

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Create

Casual:

1. “Quote of the Day”2. “Photo of the Day”3. Infographics4. Behind the Scenes5. Trending posts6. Partnerships7. Competitions

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Create

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Create

** PRODUCT PLACEMENT**

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Attract/Engage

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Organize

Create a monthly timetable for posts

Fixed product placement slots

Social Media Analytics/Management (Socialoomph, Hootsuite)

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found,

consumed,

and shared.

Great Content is really great until it gets

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Thank you!

Niki AghaeiBrand Consultant

+98 912 804 5538aghaei.niki@gmail.comlinkd.in/1ksW87e@Nikiness

THANK YOU!

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