Transcript
3Fact
Why Should I Use Social Media?
Everything will change…
Fact
There is more to do than you ever can do… so plan.
Fact
Challenges of Social Media Marketing
Two Social Media basics for EVERY organization:
One: ListenTwo: Turf
And maybe #3: Have a Policy
Setting up the social kitchen:
Google Reader: Follow 10 Blogs
Twitter: Follow 10 individuals
Facebook: Friend 25 individuals
LinkedIn: Connect with 10
Gp
tv
Setting up the social kitchen:
Create
Profiles
Y
Blog
BLOG
Facebook Twitter
Linked In
Blog Comments
Profiles
Host it Yourself!
Goals & How to Measure
Them
Campaign RecipeEstablish our brand in social media
Smart Phones
15 Days to Social Media Fitness
1. Google your Self !2. Own your name space3. Setup Google and Twitter alerts4. Create Accounts and Profiles5. Find 10 Twitter people to follow6. Find 10 Facebook Friends7. Find 10 Linked-in Associates8. Setup Google Profile and Google
Reader – follow 10 blogs9. Setup your Google Local10. Write a referral to 2 friends on
Linked In11. Leave a comment on 3 different
blogs12. Upload and tag images on
Panoramio13. Get a Smartphone– set up all your
sociial media apps. 14. Install a blog, and write one blog
post per week. [Lisa Illichmann! ]15. Google your competitors
Additional Reading• Internet Marketing Blog by DragonSearch
– http://www.dragonsearchmarketing.com/blog/
• Social Networking Media ROI Calculator– http://www.dragonsearchmarketing.com/online-marketing-strategy/social-
media-marketing/social-media-roi-calculator
• Planning Your Internet Marketing Campaign Goals & Strategies– http://www.dragonsearchmarketing.com/blog/planning-internet-marketing-
campaign-goals-strategies/
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