Social Media Case Study: Kissanpur

Kissanpur Digital JourneyKissanpur Digital JourneyFrom 13From 13thth Feb – 12 Feb – 12thth Apr, 2012 Apr, 2012

Kissanpur.co.in

Kissanpur Report

Table of contents

• Kissanpur on Facebook• Kissanpur on Twitter• Promotion of Chalo Kissanpur• Visits on Facebook Applications

KISSANPUR on Facebook

Customized Kissanpur creatives for the Timeline

Cover Photo

Profile Picture

Customized tab for Kissanpur Registrations

Exclusive tab on Facebook to encourage registrations for Kissanpur

403403 RegistrationsRegistrations

Key Statistics

Category No.

Total No. of Kissanpur Posts 40

Average no. of user feedback received 185.15

Note – Statistics taken from the launch of the campaign till date

Current Scenario of the Kissan FB page

• Total number of likes: 2, 41, 067• Talking about Metric : 6, 646

Buzz About Kissanpur

• Teaser posts were updated on the page to spread curiosity and excitement amongst users about the campaign

Launch of Kissanpur

•Kissanpur campaign officially kicked off on Facebook on 15th February 2012

Effectively promoting the website

Encouraging users to register

Using interactive questions to promote the website

Sharing Kissanpur tips and suggestions

Tips shared regularly on the page to help people grow healthy tomato plants

Celebrating Holi the Kissanpur way

We wished our users on Facebook and Twitter a unique Happy Holi, urging them to save water for Kissanpur

Urging users to upload their pictures

Promoting the final gratification Kids sharing their story at kissanpur Encouraging users to share their experience at kissanpur

Sharing regular updates from Kissanpur

Milestone of crossing 10, 000 registrations

Encouraging users to participating in exciting games at Kissanpur

Category Feedback

Average Likes 1,273

Average Shares 50.75

Average Comments 37

Sharing pictures of various Kissanpur activities

Vikramgadh trip Activities in Kissan offices across the country

Album of picture uploaded on the website

The kissanpur albums have received a phenomenal feedback

Congratulating users on getting over 2,00,000 likes for

Sharing pictures of various Kissanpur activities

Effective interaction with users

Users posting pictures on the wall were encouraged to upload them on the Webstite

Acknowledging positive feedback

Prompt reply to user queries

Queries regarding tomato seeds Queries regarding difficulty in uploading pictures on the website

Helping users to register and start their journey

Important Insights – (Registration Tab)

Category No.

Total Clicks 217,894Estimated Fans 60,000Delivered Fans 128,387

Important Insights – (Facebook Page)

• Daily new likes on the Page

• Daily talking about Metric

KISSANPUR on Twitter

Current scenario Kissan India on Twitter is seeing constant growth in terms of followers, RT’s and

mentions Total no. of Tweets: 235 Total no. of Followers: 100 The followers have seen an increase in the no. organically Kissan India one of the few brands on twitter to get a hashtag trending #Kissanpur

Kissanpur Trending in Mumbai

• On 13th Feb 2012 the Hashtag #Kissanpur got trending in Mumbai.

• Which means this Hashtrend was visible to all twitter users who were following the Mumbai trends

• Kissanpur bagged the 3rd position and eventually the second position in the Hashtrend list above popular trends such as “valentines day” and “Rolling in the deep”

#Kissan Trending in Mumbai

On the same day itself we saw #Kissan trending as well in Mumbai, thereby a great achievement with both the brand name and campaign trending

Source: http://trendsmap.com/

Tweet Cloud

Source: http://www.tweetstats.com

Tweet cloud consist of all the keywords and hashtags used by KissanIndia on Twitter

Tweets promoting Kissanpur

Encouraging registrations to the website

Positive feedback received

Sharing Kissanpur tips with appropriate hashtags

Consistent growth in the no. of followers

Visits on Apps

Page Page views Unique Visits Average time spent

Label Maker 747 552 4mins 3 secs

Hunt For Kissanpur 114 100 33 secs(on the start page)

Labels made by Users

Promotion of the ‘Chalo Kissanpur’ event

•Chalo Kissanpur’ Promotions: 24th-29th May

•Aim: To invite people for the Kissan’s on-ground event.

•Promotion:

•Posts done daily: 2

•An event page was created on Facebook, ‘Chalo

Kissanpur’

•Popularity:

•Users seemed enthusiastic as they inquired about the

venue and other details.•The highest no. of likes received for a posts were: 235

Milestones:

• Daily likes increased from 1,181 to 1,557

• 175,646 ( FB insights) was the viral reach attained on the day of the launch of the

battle on Facebook

The highest increase in talking about was achieved on 27th May,2012

The daily likes increased by more than a 1,000 on 28th and 29th May,2012

Kissanpur promotions: Statistics

High scale promotion of the final event

Highlighted posts, inviting people for the event

Posts promoting Kissanpur activities

New Kissanpur Albums

3 more albums have been up-dated on Kissan's Facebook page

Thank You