Social Media Boot Camp Malaysia Module 3

@ShaneGibson Socialized.me

Social Media Boot Camp Series

Module 3

Blogging, Video and LinkedIn

With Shane Gibson

@shanegibson

@ShaneGibson Socialized.me

Part 1 - Blogging•How a blog will give you an advantage

over competitors that don’t blog

•12 key characteristics of a great blog

•What to blog about

•Video blogging and YouTube

•How to build traffic and subscribers

•How to launch a professional blog quickly and cost-efficiently

@ShaneGibson Socialized.me

LinkedIn•How to build a media-rich LinkedIn profile

that builds credibility and sells for you

•How to prospect and make connections using LinkedIn

•LinkedIn tips on saving time while keeping engaged

•Setting up a business page

•Tools and Tips for increasing your contact base

@ShaneGibson Socialized.me

Who blogs anyway?

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

Marketing Ecosystem

@ShaneGibson Socialized.me

Social Hub• Social Capable?

• Conversational?

• Aggregate Voice?

• Multiple Media and Networks to Talk?

• Ease of use?

@ShaneGibson Socialized.me

What to blog about?•Frequently Asked Questions (List

20)

•New product launches and features (cool factor, fun, innovative, news)

•Events on-site or in the community

•Your take on local news

•Your take on industry news

@ShaneGibson Socialized.me

What to blog about?

•Video (Yours and Others)

•Twitter stream on a topic

•Guest bloggers (experts, influencers, key staff)

• Interviews via email, video, skype etc.

•Seasonal Tips: Top 10 – Winter, Travel, Back to School, Safety, Performance, Trade-ins

•Transcribe Audio/Video

@ShaneGibson Socialized.me

✘Marketing materials and brochure ware

✘Endless event announcements with no added value

✘Cut and paste corporate announcements and press releases

✘Product and service pitches

✘No comments or heavy moderation

✘Not a personal voice

Corporate Blogging Errors

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Launch a blog!- Domain Registration: Hostmonster.com or Godaddy.com

- Hosting and Wordpress Software: Hostmonster.com

- Theme and design?

- Custom Themes

- DIY or Free

@ShaneGibson Socialized.me

Video•Can be faster to produce than text

•Humanizes the message

•Easy to distribute and repurpose

•Additional SEO benefits

•Smartphones make it mobile and instant

•Increases conversions

•Increases visitor stays

@ShaneGibson Socialized.me

SEO•Search Engine Optimization

•Title Tags

•URL aka Slug

•Content Density

•Internal and External Links

•Velocity of posting

@ShaneGibson Socialized.me

Building reader base•Post content links (and partial posts) on

social networks

•Have an email subscription option

•Notify customers and existing newsletter subscribers – use newsletter as a digest

•Reciprocal guest blogging

•Link from all other networks

•Put it in print

@ShaneGibson Socialized.me

LinkedIn

@ShaneGibson Socialized.me

ResourcesTraining site: http://socializedacademy.com/malaysia Social Media Podcast: http://closingbigger.net Socialized: http://socialized.me