@ShaneGibson Socialized.me Social Media Boot Camp Series Module 3 Blogging, Video and LinkedIn With Shane Gibson @shanegibson
Social Media Boot Camp Malaysia Module 3
May 12, 2015
Module 3: Blogging, Video and LinkedIn
Blogs have evolved as a core social media and social networking hub for social media communications. Unlike Facebook, Linkedin or any other social site, your blog is your home turf. It’s where you can build your list, host conversations about your brand and lead those conversations.
The first half of this module focuses on:
• How a blog will give you an advantage over competitors that don’t blog
• 12 key characteristics of a great blog
• What to blog about
• Video blogging and YouTube
• How to build traffic and subscribers
• How to launch a professional blog quickly and cost-efficiently
LinkedIn represents every Fortune 500 company and has 90 million members globally. If your target market is business professionals, business owners, affluent executives or corporate decision makers and buyers then having a LinkedIn presence is vital.
This second half of this module focuses on:
• How to build a media-rich LinkedIn profile that builds credibility and sells for you
• How to prospect and make connections using LinkedIn
• LinkedIn tips on saving time while keeping engaged
• Setting up an effective business page
• Tools and Tips for increasing your contact base
Blogs have evolved as a core social media and social networking hub for social media communications. Unlike Facebook, Linkedin or any other social site, your blog is your home turf. It’s where you can build your list, host conversations about your brand and lead those conversations.
The first half of this module focuses on:
• How a blog will give you an advantage over competitors that don’t blog
• 12 key characteristics of a great blog
• What to blog about
• Video blogging and YouTube
• How to build traffic and subscribers
• How to launch a professional blog quickly and cost-efficiently
LinkedIn represents every Fortune 500 company and has 90 million members globally. If your target market is business professionals, business owners, affluent executives or corporate decision makers and buyers then having a LinkedIn presence is vital.
This second half of this module focuses on:
• How to build a media-rich LinkedIn profile that builds credibility and sells for you
• How to prospect and make connections using LinkedIn
• LinkedIn tips on saving time while keeping engaged
• Setting up an effective business page
• Tools and Tips for increasing your contact base
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Transcript
@ShaneGibson Socialized.me
Social Media Boot Camp Series
Module 3
Blogging, Video and LinkedIn
With Shane Gibson
@shanegibson
@ShaneGibson Socialized.me
Part 1 - Blogging•How a blog will give you an advantage
over competitors that don’t blog
•12 key characteristics of a great blog
•What to blog about
•Video blogging and YouTube
•How to build traffic and subscribers
•How to launch a professional blog quickly and cost-efficiently
@ShaneGibson Socialized.me
LinkedIn•How to build a media-rich LinkedIn profile
that builds credibility and sells for you
•How to prospect and make connections using LinkedIn
•LinkedIn tips on saving time while keeping engaged
•Setting up a business page
•Tools and Tips for increasing your contact base
@ShaneGibson Socialized.me
Who blogs anyway?
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
Marketing Ecosystem
@ShaneGibson Socialized.me
Social Hub• Social Capable?
• Conversational?
• Aggregate Voice?
• Multiple Media and Networks to Talk?
• Ease of use?
@ShaneGibson Socialized.me
What to blog about?•Frequently Asked Questions (List
20)
•New product launches and features (cool factor, fun, innovative, news)
•Events on-site or in the community
•Your take on local news
•Your take on industry news
@ShaneGibson Socialized.me
What to blog about?
•Video (Yours and Others)
•Twitter stream on a topic
•Guest bloggers (experts, influencers, key staff)
• Interviews via email, video, skype etc.
•Seasonal Tips: Top 10 – Winter, Travel, Back to School, Safety, Performance, Trade-ins
•Transcribe Audio/Video
@ShaneGibson Socialized.me
✘Marketing materials and brochure ware
✘Endless event announcements with no added value
✘Cut and paste corporate announcements and press releases
✘Product and service pitches
✘No comments or heavy moderation
✘Not a personal voice
Corporate Blogging Errors
@ShaneGibson Socialized.me
Launch a blog!- Domain Registration: Hostmonster.com or Godaddy.com
- Hosting and Wordpress Software: Hostmonster.com
- Theme and design?
- Custom Themes
- DIY or Free
@ShaneGibson Socialized.me
Video•Can be faster to produce than text
•Humanizes the message
•Easy to distribute and repurpose
•Additional SEO benefits
•Smartphones make it mobile and instant
•Increases conversions
•Increases visitor stays
@ShaneGibson Socialized.me
SEO•Search Engine Optimization
•Title Tags
•URL aka Slug
•Content Density
•Internal and External Links
•Velocity of posting
@ShaneGibson Socialized.me
Building reader base•Post content links (and partial posts) on
social networks
•Have an email subscription option
•Notify customers and existing newsletter subscribers – use newsletter as a digest
•Reciprocal guest blogging
•Link from all other networks
•Put it in print
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
ResourcesTraining site: http://socializedacademy.com/malaysia Social Media Podcast: http://closingbigger.net Socialized: http://socialized.me
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