Social Media Basic Class

SOCIAL MEDIA FOR BEGINNERS

Presented By:

Kristin Slice, MA, Business AnalystCertified Social Media Strategist

More than half of Facebook users (1 Billion) log in every day – more than 400 million people. 

More than 80 percent of all Americans use a social network.

23 percent of time online is spent on social networks.

© 2012 Three Dog Marketing

TODAY’S GOALS

Provide basic mechanics of social media and real action steps to strategically use digital marketing

strategies to build your business.

Plus, key strategies for successful Social Network Marketing™

campaigns.

© 2012 Three Dog Marketing

What is Social Network Marketing™?

Strategically building relationships with individuals

through interactive social media platforms.

What Social Network Marketing™ is NOT -

Another websiteSeries of postsOne-way conversation

© 2012 Three Dog Marketing

SOCIAL MEDIA PLATFORM

Your ProfileGeneral Info

Wall

Events

Applications

SOCIAL MEDIA PLATFORM

Profile

Wall

General Info

Applications

Kristin Slice

Profile

Connection

SOCIAL MEDIA PLATFORM

Profile

Wall

General Info

Applications

Kristin Slice

Profile

Direct Message / Message Private

Direct Message —Using @ or Wall Post

Public

Status Update / Tweet

Create your strategy

Who is your target market?

How does social media support marketing and sales ?

What resources do you have?

Is your website up to date/EFFECTIVE?

SOCIAL MEDIA PLATFORMS

THE POWER OF ENDURANCE

Small businesses with three or more years of experience in social media marketing are seeing the greatest results.

There’s clear evidence that those who commit at least 6 hours per week will see significant rewards.

- Merchant Circle, 2012

© 2012 Three Dog Marketing

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Step One – Create

• Create policy

• Create a Google Alert

• Install Google Analytics

• Create and optimize profiles and pages

• Create aggregator

• Establish goals

BASIC SNM™ STRATEGY

© 2012 Three Dog Marketing

Step Two – Build

• Create Communications Calendar

• Connect to top 20 contacts

• Plug into your real life community

• Build into your marketing

BASIC SNM™ STRATEGY

© 2012 Three Dog Marketing

Step Three – Maintain and Adjust

• Post regularly - education, value, relationship

• Login to each account

• Comment on posts and share expertise

• Respond to all comments•• Lead by example

BASIC SNM™ STRATEGY

READY, AIM, SOCIALIZE!

o Key Strategy – Claim your space (blog, video, Google places, yelp)

o Key Strategy – Who do you know?

o Key Strategy – create/schedule posts

o Leverage your content!

© 2012 Three Dog Marketing

ADVANCED STRATEGIES AND TOOLS

o Sales campaigns o Video marketing o Engagement o Tools:

MashableMerchant CircleWordPress Mail Chimp

© 2012 Three Dog Marketing

READY…AIM…SOCIALIZE!

o Social Network MarketingTM

is a huge opportunity for your businesses.

o Take your time - social media isn’t going away.

o Use strategy, ask questions and get support.

o Have fun! Show your personality!

© 2012 Three Dog Marketing

Where do we go from here…

Follow the SBDC on facebook, Twitter and LinkedIn

Share what resources you need.

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