SOCIAL MEDIA FOR BEGINNERS Presented By: Kristin Slice, MA, Business Analyst Certified Social Media Strategist
Social Media Basic Class
Oct 30, 2014
This class was part of our weekly brown bag series on tools for small business owners.
This topic was covered by Kristin Slice, a business analyst at the SBDC and a certified social media strategist. If you have question or need specific help with your small business social media strategy email her at [email protected]
This topic was covered by Kristin Slice, a business analyst at the SBDC and a certified social media strategist. If you have question or need specific help with your small business social media strategy email her at [email protected]
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SOCIAL MEDIA FOR BEGINNERS
Presented By:
Kristin Slice, MA, Business AnalystCertified Social Media Strategist
More than half of Facebook users (1 Billion) log in every day – more than 400 million people.
More than 80 percent of all Americans use a social network.
23 percent of time online is spent on social networks.
© 2012 Three Dog Marketing
TODAY’S GOALS
Provide basic mechanics of social media and real action steps to strategically use digital marketing
strategies to build your business.
Plus, key strategies for successful Social Network Marketing™
campaigns.
© 2012 Three Dog Marketing
What is Social Network Marketing™?
Strategically building relationships with individuals
through interactive social media platforms.
What Social Network Marketing™ is NOT -
Another websiteSeries of postsOne-way conversation
© 2012 Three Dog Marketing
SOCIAL MEDIA PLATFORM
Your ProfileGeneral Info
Wall
Events
Applications
SOCIAL MEDIA PLATFORM
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Connection
SOCIAL MEDIA PLATFORM
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Direct Message / Message Private
Direct Message —Using @ or Wall Post
Public
Status Update / Tweet
Create your strategy
Who is your target market?
How does social media support marketing and sales ?
What resources do you have?
Is your website up to date/EFFECTIVE?
SOCIAL MEDIA PLATFORMS
THE POWER OF ENDURANCE
Small businesses with three or more years of experience in social media marketing are seeing the greatest results.
There’s clear evidence that those who commit at least 6 hours per week will see significant rewards.
- Merchant Circle, 2012
© 2012 Three Dog Marketing
© 2
01
1 T
hre
e D
og M
arke
ting
Step One – Create
• Create policy
• Create a Google Alert
• Install Google Analytics
• Create and optimize profiles and pages
• Create aggregator
• Establish goals
BASIC SNM™ STRATEGY
© 2012 Three Dog Marketing
Step Two – Build
• Create Communications Calendar
• Connect to top 20 contacts
• Plug into your real life community
• Build into your marketing
BASIC SNM™ STRATEGY
© 2012 Three Dog Marketing
Step Three – Maintain and Adjust
• Post regularly - education, value, relationship
• Login to each account
• Comment on posts and share expertise
• Respond to all comments•• Lead by example
BASIC SNM™ STRATEGY
READY, AIM, SOCIALIZE!
o Key Strategy – Claim your space (blog, video, Google places, yelp)
o Key Strategy – Who do you know?
o Key Strategy – create/schedule posts
o Leverage your content!
© 2012 Three Dog Marketing
ADVANCED STRATEGIES AND TOOLS
o Sales campaigns o Video marketing o Engagement o Tools:
MashableMerchant CircleWordPress Mail Chimp
© 2012 Three Dog Marketing
READY…AIM…SOCIALIZE!
o Social Network MarketingTM
is a huge opportunity for your businesses.
o Take your time - social media isn’t going away.
o Use strategy, ask questions and get support.
o Have fun! Show your personality!
© 2012 Three Dog Marketing
Where do we go from here…
Follow the SBDC on facebook, Twitter and LinkedIn
Share what resources you need.
Sign up for one-on-one counseling
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