Social Media awareness
Post on 14-Sep-2014
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How to make the best use of social media
Tuesday 25 January
Cowan House, Inverness
Fantastic tool?
The Social Media Bandwagon
Excellent business tool or waste of time?
Rene LooperBackground in Retail (Dutch M&S)
Cluny Bank Hotel 1999-20064 star Hotel in Forres
TuMinds Ltd. 2006E-Tourism and Web 2.0 services
4TM Social media 2007Training, Consulting and Speaking on connecting with your online customers
Creevale B&B 2008Virtual B&B, Inverness
The Social Media Bandwagon
Fantastic tool?
The Social Media Bandwagon
What is Social Media?
Social Media, the beginners guide
Social Media or Web 2.0 is people having conversations online
People are already discussing your brand
Do you know what they are saying?
14% vs 78%
Growing your business using Social Media
The use of social media, as well as being a less expensive form of marketing, provides an easy way for customers to interact with the company and each other.
“We want to hear what our customers have to say,” he says.
“It’s useful to us and lets our customers feel connected to and engaged with Proper Cloth.”
Growing your business using Social Media
Why tweet?
Sharing news
Branding
Networking
Feedback
SEO.....
People do business with people, not companies
Some stats......
Social Media is NOT a Marketing channel
The old communication model to customersMonologueShouting
Social Media is NOT a Marketing channel
The average person is exposed to over 3000 marketing messages a dayMonologueShouting
Social Media is a Communication channel
The new communication model to customersDialogue
No shouting
Thank you....
Rene Looper
Twitter.com/TuMinds
Facebook.com/rene.looper
Linkedin.com/in/renelooper
www.4tm-guide.com
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