Social Media awareness

How to make the best use of social media

Tuesday 25 January

Cowan House, Inverness

Fantastic tool?

The Social Media Bandwagon

Excellent business tool or waste of time?

Rene LooperBackground in Retail (Dutch M&S)

Cluny Bank Hotel 1999-20064 star Hotel in Forres

TuMinds Ltd. 2006E-Tourism and Web 2.0 services

4TM Social media 2007Training, Consulting and Speaking on connecting with your online customers

Creevale B&B 2008Virtual B&B, Inverness

The Social Media Bandwagon

Fantastic tool?

The Social Media Bandwagon

What is Social Media?

Social Media, the beginners guide

Social Media or Web 2.0 is people having conversations online

People are already discussing your brand

Do you know what they are saying?

14% vs 78%

Growing your business using Social Media

The use of social media, as well as being a less expensive form of marketing, provides an easy way for customers to interact with the company and each other.

“We want to hear what our customers have to say,” he says.

“It’s useful to us and lets our customers feel connected to and engaged with Proper Cloth.”

Growing your business using Social Media

Why tweet?

Sharing news

Branding

Networking

Feedback

SEO.....

People do business with people, not companies

Some stats......

Social Media is NOT a Marketing channel

The old communication model to customersMonologueShouting

Social Media is NOT a Marketing channel

The average person is exposed to over 3000 marketing messages a dayMonologueShouting

Social Media is a Communication channel

The new communication model to customersDialogue

No shouting

Thank you....

Rene Looper

Twitter.com/TuMinds

Facebook.com/rene.looper

Linkedin.com/in/renelooper

www.4tm-guide.com