Social Media and You! Introduction to Social Media

Digital Living ExperienceSocial Media & Youmala.sarat.chandra@gmail.com

@malachandrahttp://www/linkedin.com/in/malachandra

University of WashingtonOSHER Summer 2010

Monday, April 10, 2023 1mala.sarat.chandra@gmail.com

Monday, April 10, 2023 mala.sarat.chandra@gmail.com 2

About me

@MalaChandra

http://www.linkedin.com/in/malachandra

Overview of Sessions• Session 1• Session 2• Session 3• Session 4

Motivations for using the webSocial Media Definition and Usage TrendsHow Social Media is driving changeUsing Social Media Tools and Technologies

Overview of Sessions• Session 1

– Motivations for using the web• Information seeking, Entertainment, Communication, Content sharing, Shopping

• Session 2– Social Media Definition and Usage Trends

• Session 3– How Social Media is driving change

• Session 4– Using Social Media Tools and Technologies

The InternetUniversal Resource Locator ~ In Real Life

• It enables all things digital • It is growing rapidly• It is everywhere• It is convenient

Interactive

Immediate

Total WorldPopulation

Number of Internet Users 2000

Number of Internet Users 2009

Growth

6,767,805,208 360,985,492 1,802,330,457 399.3 %http://www.internetworldstats.com/stats.htm

Monday, April 10, 2023 mala.sarat.chandra@gmail.com 7http://www.floatingsheep.org

All things digital:the way we live, work & play

• Online• Interactive• Diverse media• Many sources• Multiple devices• Personal schedule

How people spend time online

Online activities by age groupPew/Internet

“In times of profound change, the learners shall inherit the earth” – Eric Hoffer, 1951

Digital Natives• People born after 1980• Do not know a time when all

things were not digital– On demand access

• News & entertainment from multiple media sources

• Interactive consumers, producers and publishers of content

– Expect “free” services

Digital Immigrants• People born before 1980• Have to learn to switch from

analog to digital– Programmed schedules

• Newspaper deliveries• TV & radio broadcasts• Passive consumers, work

through others to publish content

– Willing to pay for services

http://www.youtube.com/watch?v=0hXZ4wlekRg

Calling all Digital Immigrants

• Discover the exciting world wide web• Participate – Discover and follow news sources– Create and share content– Do comparison shopping and buying products– Lend a helping hand– …

• Become a Digital Citizen

• Buy something• Make travel reservations• Visit a government site• Participate in online auctions• Get online education

Internet Shopping site aggregators

http://www.smartbargains.com

Internet Auction Siteshttp://auctions.nettop20.com/

• In 2009, the Internet became the 1st port of call for information– Personal, professional or educational

project– Trip planning– Research schools, universities and

companies– Find listings/reviews of local

restaurants and movies– Deal with a problem product or

service

The Internet Archive

• Non-profit building a free digital library– Internet sites– >1M digital books– >2M texts– Audio– Other cultural artifacts

http://www.archive.org/

BP Oil Spill

http://www.msnbc.msn.com/id/21134540/vp=37412412&#37412412

http://www.youtube.com/watch?v=B7_rPDwSKe8

News Sources

• Internet overtakes Newspapers as News Outlet

Monday, April 10, 2023 mala.sarat.chandra@gmail.com 26http://delicious.com/search?p=bp+oil+spill+2010&chk=&context=main%7C&fr=del_icio_us&lc=

Monday, April 10, 2023 mala.sarat.chandra@gmail.com 28http://www.nasa.gov/topics/earth/features/oilspill/20100608_oilspill.html

http://faceinspace.nasa.gov/

http://www.google.com

http://alltop.com/

Top 20 Most Popular Blogs

Monday, April 10, 2023 mala.sarat.chandra@gmail.com 32http://www.ebizmba.com/articles/blogs

Wall Street Journal Photo Bloghttp://blogs.wsj.com/photojournal/

Healthhttps://www.23andme.com/howitworks/

Health http://www.youtube.com/watch?v=WQ2PFoHptK8 http://www.patientslikeme.com/

Search• Search by– Keyword, Author, Title, Video, Image– Service, Business, Government, Location– Social Networking platform, Email

• Search Engines– Google, Bing, Altavista, Ask, eHow

http://www.ieaddons.com/en/searchproviders

https://addons.mozilla.org/en-US/firefox/browse/type:4/cat:all?sort=weeklydownloads

http://www.clickz.com/3640301

• Watch online videos• Listen to or watch podcasts• Play Games• Download online videos,

music, games and podcasts

Top Entertainment Sites in 2009http://www.marketingprofs.com/charts/2009/149/top-15-entertainment-websites-july-2009

Using the Internet for Entertainment

• 99% of video viewed on TV• 57% use Internet and TV

simultaneously at least once a month

• Heaviest users of mobile video are teens (7 hours) and 45 -54 yr olds (3 Hours)

Consumer expectations of Internet Content

• Digitized versions of all content expected to be available online (Movies, News, TV shows, Books, Magazines, ..)– Free (or as close to zero cost as possible)– Portability (to any device)– Mobility (wireless access from anywhere)– Choice (access to all digital content)– Remixability (freedom to remix and mashup content)

• Music was the most important catalyst for early Internet adoption– Free uploading, downloading, sharing (“Napsterization”)– Drove demand for broadband, high speed processing, mobile media devices

YouTube’s Top 50 Videos in 2009

http://www.time.com/time/specials/packages/article/0,28804,1974961_1974925_1974954,00.html

Video on The New York Times

http://video.nytimes.com/?src=vidm

Entertainment: Humorhttp://www.cheezburger.com

His fame is entirely due to the Internet

• My World 2.0– Debuted at #1– 850,000 copies sold in just 5

• Baby video viewed 107M times

• Discovered by Scooter Braun– While internet surfing

• 2.2M Twitter followers

Source: Time; 5/17/2010, Vol. 175 Issue 19, p49-50

Top Video Streaming Siteshttp://www.techsupportalert.com/top-5-video-streaming-websites.htm

Popular Internet Music, week of 5/8/2010

Billboard, 5/8/2010, Vol. 122 Issue 18, p36-36, 1/6p

Top paid Internet downloads

Source: Billboard, 5/15/2010, Vol. 122 Issue 19, p66-66

Podcasting (iPod + Broadcasting)

• Personal On Demand Broadcast– Digital Audio or Video content– Streaming over the Internet

• Live (like traditional radio)• From a recording (more common)• Downloaded and listened to at will (most common)

– Interested listeners can subscribe to Podcasts via RSS• http://www.npr.org/rss/podcast/podcast_directory.php

• http://www.archive.org/details/oldtimeradio

Podcast Directories

Podcastshttp://podcast.com/home.php?subpage=_pages/channels_home.php

• Email • Instant Messaging• VoIP Calling• Video & Audio Web Conferencing• Read blogs and vlogs• Social Networking

Internet based communications:Email

• Most widely used Internet application– Most common form of communication for some people– Underlying technology for mailing lists

• Addressing: name@domain e.g. justip@hotmail– Unique domains with associated email servers

• http://directory.google.com/Top/Computers/Software/Internet/Servers/Mail/?tc=1

• Client protocols– Post Office Protocol 3 (POP3)– Internet Message Application Protocol (IMAP)– Messaging Application Programming Interface (MAPI)

• Hotmail, Gmail Yahoo!Mail• Watch out for Phishing, Spam, Virus

Email and Search Sites

http://www.hitwise.com/us/datacenter/main/dashboard-10134.html

Internet based communications:Instant Messaging

• Internet Messaging (IM)– Real time text based chat – Some include integrated voice and video

• Free consumer service• Watch out for virus and spim (spam for IM)• Yahoo!Messenger, Microsoft Windows Live

Messenger, AOL Instant Messaging (AIM)

Internet based communications:Voice calling

• VoIP (Voice over Internet Protocol), Internet Telephony• Combination of Hardware and Software

– Bundled with IM– Bundled with Browsers– Standalone products

• Skype, Vonage, Lingo, AT&T CallVantage– “Free” and “Fee” based services

• Watch out for security, call quality, 911, power dependency

Internet based communications:Video Conferencing

• Requires video camera, microphone, speakers connected to the computer

• Voice, image and text communication– One to one or many– All participants must use the same provider– Fee and Free services available– Integrated with some IM clients

• Webex, GoToMeeting, Elluminate– http://thinkofit.com/webconf/realtime.htm

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