Social media and Politics 101

“Social Media Meets Politics”

Presented by Amy Chorew

One Day, Social Media Marketing

will just be called

Marketing

Definition: Social Media are primarily internet and

mobile based tools for sharing and discussing information

among human beings

What is Social Media?

5

48% of the U.S. Population older than age 12 has a profile on a social network.

~Arbitron & Edison Research, April 2010

“Social networking has become a part of mainstream media behavior,”

Tom Webster, Vice President of Strategy & Marketing, Edison Research

Different Tools Different Uses

Social Networks• Builds Identity• Builds Brand• Builds Familiarity

Blogging• Builds Your Brand• Increases awareness• Creates Transparency

Micro Blogging• Distributes content• Builds Ambient

Awareness• Builds Trust• Media Sharing

Industry Sites• Builds credibility• Increases consumer

awareness• Demonstrates

expertise• Provides Links

Leading….

Use Social Media to build community

fishbowl

Help with Grass Roots

GoalsGet people involved in local politics and

remind them of real estate initiatives

Create a Database for Registered Voters or Concerned REALTORS®

FacebookPeople don't open their emails

but they do open Facebook

Pull in a different demographicGetting the under forties

Profile = "friends"

Page = "fans"

Facebook.com/pages/manage

Post Updates - Activities

http://live.blogs.realtor.org/2010/05/15/first-vice-president-moe-veissi-meeting-with-the-ypn-board/

Video - Photos

Using Links

Your Textreplate Here

http://www.realtor.org/research/reinsights/home

Using Links

Using Links

• Remind people to vote on issues• Post reminder for events• Cross promote through website and

enewsletter– Links to Facebook to see photos or videos

• Strategic partners - post on their walls - events open invitations– Local economic development – Industrial development agency–Chamber of commerce

• Friend as many of the political officials and comment on their events.

• A real ice breaker offline – • Let them know what they do impacts real

estate in the area

Consider Buying Facebook Advertising

http://www.facebook.com/advertising

Twitter

Do Something Remarkable

What Are You Doing?

http://twitpic.com/135xa

Sign Up – Create Profile

Tweetdeck or Hootsuite

Using Hashtags

Post Links

Retweet what the politicians tweet

Remind people to vote on issues

Follow the PoliticiansFollow the News

By their@handle

Geo-Tagging is the Latest Craze

Video

Video

Sharing Videos

Take a Screen Shot

Texting

To: 88500Text Message: economic

To receive link for handout

Community Forum

Nfistudios.com

MyLinda2010.com

This is . . . Technology

Monitor . . .

• gist

Thank you!Amy.chorew@smminstitute.com

facebook.com/smminstitutetwitter.com/smmi