“Social Media Meets Politics” Presented by Amy Chorew
Aug 23, 2014
“Social Media Meets Politics”
Presented by Amy Chorew
One Day, Social Media Marketing
will just be called
Marketing
Definition: Social Media are primarily internet and
mobile based tools for sharing and discussing information
among human beings
What is Social Media?
5
48% of the U.S. Population older than age 12 has a profile on a social network.
~Arbitron & Edison Research, April 2010
“Social networking has become a part of mainstream media behavior,”
Tom Webster, Vice President of Strategy & Marketing, Edison Research
Different Tools Different Uses
Social Networks• Builds Identity• Builds Brand• Builds Familiarity
Blogging• Builds Your Brand• Increases awareness• Creates Transparency
Micro Blogging• Distributes content• Builds Ambient
Awareness• Builds Trust• Media Sharing
Industry Sites• Builds credibility• Increases consumer
awareness• Demonstrates
expertise• Provides Links
Leading….
Use Social Media to build community
fishbowl
Help with Grass Roots
GoalsGet people involved in local politics and
remind them of real estate initiatives
Create a Database for Registered Voters or Concerned REALTORS®
FacebookPeople don't open their emails
but they do open Facebook
Pull in a different demographicGetting the under forties
Profile = "friends"
Page = "fans"
Facebook.com/pages/manage
Post Updates - Activities
http://live.blogs.realtor.org/2010/05/15/first-vice-president-moe-veissi-meeting-with-the-ypn-board/
Video - Photos
Using Links
Your Textreplate Here
http://www.realtor.org/research/reinsights/home
Using Links
Using Links
• Remind people to vote on issues• Post reminder for events• Cross promote through website and
enewsletter– Links to Facebook to see photos or videos
• Strategic partners - post on their walls - events open invitations– Local economic development – Industrial development agency–Chamber of commerce
• Friend as many of the political officials and comment on their events.
• A real ice breaker offline – • Let them know what they do impacts real
estate in the area
Consider Buying Facebook Advertising
http://www.facebook.com/advertising
Do Something Remarkable
What Are You Doing?
http://twitpic.com/135xa
Sign Up – Create Profile
Tweetdeck or Hootsuite
Using Hashtags
Post Links
Retweet what the politicians tweet
Remind people to vote on issues
Follow the PoliticiansFollow the News
By their@handle
Geo-Tagging is the Latest Craze
Video
Video
Sharing Videos
Take a Screen Shot
Texting
To: 88500Text Message: economic
To receive link for handout
Community Forum
Nfistudios.com
MyLinda2010.com
This is . . . Technology
Monitor . . .
• gist
Thank [email protected]
facebook.com/smminstitutetwitter.com/smmi