Transcript
Public Engagement in the 21st CenturyYPG Presents:
Online Social Networking
Presented by: Megan Fluke and Eddie Kurtz
Young Planners GroupPublic Engagement in the 21st Century
About Us
Eddie KurtzBirthday: August 25
Hometown: Kansas City, KS KS
Employers: CirclePoint
Senior Project Associate
Oakland, CA
About me: Using social media for 6 years. Successful track
record building Facebook and Twitter profiles for government clients. Also utilizes
LinkedIn and Foursquare.
Email: e.kurtz@circlepoint.com
Megan FlukeBirthday: May 20
Hometown: Fremont, CA
Employers: Sierra Club, Loma Prieta Chapter
Grassroots Organizer
Palo Alto, CA
About me: Using social media for 9 years. Built several successful
Facebook pages, nearly 1700 friends. Also utilizes LinkedIn, Twitter, and other Web 2.0 tools.
Email: megan.fluke@sierraclub.org
Young Planners GroupPublic Engagement in the 21st Century
What is Online Social Media?
Internet- and mobile-based tools
that allow people to share information
and engage in conversations
Young Planners GroupPublic Engagement in the 21st Century
How I have used Social Media
As for any tool, you should only use social media if it is
USEFUL
I find social media useful to:1.Communicate to large groups of people2.Build and maintain relationships with friends and potential “real-life” friends3.Increase civic engagement4.Get things done
Young Planners GroupPublic Engagement in the 21st Century
How I’ve built a Facebook network
PERSONAL PAGE• In person, I ask: “Are you on Facebook?
Can I add with you??”• “Friend” those I recently met• Place “Add me on Facebook” to the
signature at the end of my emails
ORGANIZATION’S FAN PAGE
• Add “Add us on Facebook” button to our website and all communications
• Request active members within organization to invite their friends
• Ask fans to invite their friends
Young Planners GroupPublic Engagement in the 21st Century
How I use my personal pageIf I’m doing something interesting and want to let my
friends know
Young Planners GroupPublic Engagement in the 21st Century
How I use my personal pageIf I need help doing something
Young Planners GroupPublic Engagement in the 21st Century
How I use my personal pageIf I want to generate dialogue or support about an
idea
Young Planners GroupPublic Engagement in the 21st Century
How I get fans engagedIf we are hosting an event, we create an event & update
our status
Young Planners GroupPublic Engagement in the 21st Century
How I get fans engagedIf we do anything, we upload pictures of our activity to
our page
Young Planners GroupPublic Engagement in the 21st Century
How I get fans engagedIf we want people to take action, we ask them to
Young Planners GroupPublic Engagement in the 21st Century
My top three favorite Facebook tools
1. People you may know
Young Planners GroupPublic Engagement in the 21st Century
My top three favorite Facebook tools
2. Linking a friend or event to a status update
Young Planners GroupPublic Engagement in the 21st Century
My top three favorite Facebook tools3. Top News (Home Page)
Young Planners GroupPublic Engagement in the 21st Century
SF DEM Facebook Page
Young Planners GroupPublic Engagement in the 21st Century
Bay Bridge Twitter Feed
Young Planners GroupPublic Engagement in the 21st Century
USDA HungryPests Twitter Feed
Young Planners GroupPublic Engagement in the 21st Century
I-880 Twitter Feed
Young Planners GroupPublic Engagement in the 21st Century
THANK YOU!
Presented by: Megan Fluke and Eddie Kurtz
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