Social marketing study Questionnaire. One of the activities planned in the Comenius Multilateral Project "We promote our region and country-Europe Young.
Post on 24-Dec-2015
215 Views
Preview:
Transcript
Social marketing study
Questionnaire
One of the activities planned in the Comenius Multilateral Project "We promote our region and country-Europe Young creates a new lifestyle" (2010-2012) involved conducting a survey regarding social marketing. Our school students participated in this survey.
Data on respondents
One hundred students participated in this survey:10 pupils are aged 15 years, the remaining 90 students aged 16-19. 39 boys and 61 girls participated. Most knew the term "social marketing“. All had been explained the term. (”Social marketing is utilization of marketing principles to influence human behavior in order to improve health or benefit society non-profit), for example: "Do not drink alcohol!” )
The applicants
Questionnaires were applied by comenius project participants on 27-29 April 2011.
1.Age/Sex of the students participated in this survey
2.Do you know the meaning of social marketing?
3. These types of campaigns can change the behavior of adolescents?
Nr crt
Option Nr options
1. High agreement
22
2. Agree 73
3. Disagree 5
4. Large disagreement
0
The answers are observed pupils' confidence in the beneficial effects of these social marketing campaigns.
Remarks
4. What a teenager can be persuaded to change their behavior through the social marketing
campaigns?
Nr crt
Option Nr options
1. With a sense of humor
18
2. With positive emotions
31
3. The negative emotions
22
4. The scientific explanation
27
Remarks
The opinions about register to address behavioral problems in social marketing campaigns are divided.
5. What kind of person should appear in social marketing campaigns?
Nr crt
Option Nr options
1 Athletes 5
2 Popstars 12
3 Actors 30
4 Doctors 26
5 Friends, parents
37
Remarks
I think it was more relevant answer to this question if friends and parents would have separate sections.
6. What is the best way for social marketing campaigns for teenagers?
Nr crt
Option Nr options
1 TV, radio 18
2 Newspapers and magazines
1
3 Internet 33
4 Leaflets, posters
4
5 Face to face 45
Remarks
It notes that, traditional methods have no impact (newspapers, magazines, pamphlets), among adolescents; they are preferred modern ways of communication: Internet and television.
7. In your opinion, what are the most important topics of social marketing? Choose three topics!
Nr crt The Campaign Name Nr options
1 Anti-Drug Campaign 64
2 AIDS prevention campaign 53
3 Against child abuse 49
4 The campaign against smoking 38
5 Do not consume alcohol when driving! 30
6 Prevention of alcohol 21
7 Protecting the environment 19
8 Physical aggression 13
9 Anti-racism 12
10 Anorexia 3
Remarks
The options of our students have several explanations:
- Optional courses are taught in our school: Drugs, Sex education, Health Education, students are therefore subject to the importance of these issues;
-Our high school students, guided by teachers of biology, marked for many years, through contests, Anti-AIDS Day;
The age makes them to be concerned about the fate of children;
8. Have you ever taken part in one of the following social marketing campaigns?
Nr crt The Campaign Name Nr
options
1 Anti-Drug Campaign 31
2 AIDS prevention campaign 29
3 Against child abuse 23
4 The campaign against smoking 13
5 Do not consume alcohol when driving! 9
6 Prevention of alcohol 9
7 Protecting the environment 5
8 Physical aggression 4
9 Anti-racism 2
10 Anorexia 0
Remarks
These options reflect the concerns of the Romanian school for some issues of social marketing and leaving others in the background.
9. What do you think about prevention/ social marketing campaigns?
Nr crt
Option Nr options
1 I'll try to follow advice 67
2 They helped me to change my attitude towards these issues.
28
3 I do not trust these campaigns; they are exaggerated.
3
4 I do not pay attention 2
Remarks
The responses to this question is logically correlated with the question of confidence in the beneficial effects of social marketing campaigns.
10 Appoint several social campaigns that are popular in your country!
Nr crt Denumirea campaniei Nr opţiuni
1 Anti-Drug Campaign 49
2 The campaign against smoking 44
3 AIDS prevention campaign 38
4 Protecting the environment 34
5 Prevention of alcohol 32
6 Prevention of cervical cancer / breast 31
7 Preventing child abuse 19
8 For healthy food 16
9 Fighting aggression 14
10 Stop accidents! 14
Remarks
The rating obtained show the Romanian realities, it is because the knowledge and growing concerns in our school, but also in the Romanian media.
Comenius project participants inmay 2011
High School
“Aurel Rainu”
Fieni
top related