Transcript
_seminar : john ream, president
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social influence - "tell me your definition and I'll tell you mine."
© 2010 Connect Agency. All rights reserved.
agenda - exec level view.
_we're sharing
*meanings*biz cases*take aways*apply
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meaning - "the dictionary"*so-cial [soh-shuh l]
_adjectiveinclined to seek out or enjoy the company of others
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meaning - "the dictionary"*in-flu-ence [in-floo-uh ns]
_nounthe action or process of producing effects on the actions, behaviors and opinions of another or others
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meaning - "wiki."*occurs when an individual's thoughts or actions are affected by other people
_social influence
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ah ha - its not all about you*social community- common interests*social responsibility- want to help*social marketing- how to give back
_toolshow to pull it off using as a concept not tactics
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ah ha - how "we" pulled it off*what is the brand about*who can they help*how does it all come together for $
_work togetherengage/create ambassadors in their communities
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biz case - how "we" pulled it off
_unexpected insight, unmet need, common used item, homeless need new socks
*social community- outdoor enthusiast*social responsibility- homeless need*social marketing- we have defects
© 2010 Connect Agency. All rights reserved.
biz case - how "we" pulled it off
© 2010 Connect Agency. All rights reserved.
biz case - how "we" pulled it off
© 2010 Connect Agency. All rights reserved.
biz case - how "we" pulled it off
© 2010 Connect Agency. All rights reserved.
biz case - how "we" pulled it off
_minimumexisting sales, now starting to grow
*consumer felt good about buying*retailer sells 1000 socks/month*manufacturer sells 1000 socks/month*homeless get 1000 socks/month
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biz case - how "we" pulled if off
_bizcreated new opportunities
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*new marketing channels*doing more with the same dollar*organic growth*extension to other brand products
_bizcreated new opportunities
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_bizcreated new opportunities
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biz case - from the flip-side
_biz: driving from the cause organization
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*26.2 with Donna*engage the like-minded*create ambassadors*utilize social influence tools
everyone - play with everyone on the playground
_aawwh : you'll be surprised who is willing to "help"
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*focus on business life stream*make it benefit all, even the bad kid*make them feel good about buying
take aways- why you really came
*determine tangible biz need*define "them" through unexpected insights*find common communities/unmet needs *segregate efforts, sum> whole
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take aways- why you really came
_find and seek
*incentive to get ambassadors*set tangible and realistic goals*create system to track-lead pipeline*review, analyze, apply insights
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apply- determine how it works best for your industry, your market, your customers and your community
_create
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apply- find the common interest denominator that will solve the business need and community need at the same time
_create
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apply- find and employ the best resources to deliver the efforts; that means anything or anyone not just direct "sales."
_create
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summary- "market socially"
_social influence
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*incentivize each constituent to leverage their network and arm them with tools to drive common interest that will result in business and community impact; this will = $
feedback - help us help you.*how you will use this*give us a review*workshops*share and invite others - the deck
_up coming : seminars
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next - "continued ed."*measurement (may)
_up coming : seminars
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