Social Influence

_seminar : john ream, president

© 2011 Connect Agency. All rights reserved.

social influence - "tell me your definition and I'll tell you mine."


agenda - exec level view.

_we're sharing

*meanings*biz cases*take aways*apply


meaning - "the dictionary"*so-cial [soh-shuh l]

_adjectiveinclined to seek out or enjoy the company of others


meaning - "the dictionary"*in-flu-ence [in-floo-uh ns]

_nounthe action or process of producing effects on the actions, behaviors and opinions of another or others


meaning - "wiki."*occurs when an individual's thoughts or actions are affected by other people

_social influence


ah ha - its not all about you*social community- common interests*social responsibility- want to help*social marketing- how to give back

_toolshow to pull it off using as a concept not tactics


ah ha - how "we" pulled it off*what is the brand about*who can they help*how does it all come together for $

_work togetherengage/create ambassadors in their communities


biz case - how "we" pulled it off

_unexpected insight, unmet need, common used item, homeless need new socks

*social community- outdoor enthusiast*social responsibility- homeless need*social marketing- we have defects









_minimumexisting sales, now starting to grow

*consumer felt good about buying*retailer sells 1000 socks/month*manufacturer sells 1000 socks/month*homeless get 1000 socks/month


biz case - how "we" pulled if off

_bizcreated new opportunities


*new marketing channels*doing more with the same dollar*organic growth*extension to other brand products





biz case - from the flip-side

_biz: driving from the cause organization


*26.2 with Donna*engage the like-minded*create ambassadors*utilize social influence tools

everyone - play with everyone on the playground

_aawwh : you'll be surprised who is willing to "help"


*focus on business life stream*make it benefit all, even the bad kid*make them feel good about buying

take aways- why you really came

*determine tangible biz need*define "them" through unexpected insights*find common communities/unmet needs *segregate efforts, sum> whole


take aways- why you really came

_find and seek

*incentive to get ambassadors*set tangible and realistic goals*create system to track-lead pipeline*review, analyze, apply insights


apply- determine how it works best for your industry, your market, your customers and your community

_create


apply- find the common interest denominator that will solve the business need and community need at the same time

_create


apply- find and employ the best resources to deliver the efforts; that means anything or anyone not just direct "sales."

_create


summary- "market socially"

_social influence


*incentivize each constituent to leverage their network and arm them with tools to drive common interest that will result in business and community impact; this will = $

feedback - help us help you.*how you will use this*give us a review*workshops*share and invite others - the deck

_up coming : seminars


next - "continued ed."*measurement (may)

_up coming : seminars


Social Influence

Business

social marketing

tangible biz need

biz cases

social influence tools

bizcreated new opportunities

homeless need new socks

unmet need

common communitiesunmetneeds