Social Design Thinking - #getsocial11
Post on 18-Jan-2015
3136 Views
Preview:
DESCRIPTION
Transcript
Social Design Thinking
November 2011
Rick MansCapgemini
@rickmans
slideshare.net/rickmans
dontmindrick.com
We’re not in Wonderland
anymore, Alice
Consumersahead of business
Cost savings
Increase Margins
Increase revenues
Impacting business goals
It is not yet another
silo
Supporter
Visiting fan
Viewer
Loyal contributor
Integrated user
Evangelist
Outsider
Pass
iona
teAc
tive
Pass
ive
SMILE Activities
Supporting
Meshing
Interacting
Listening
• Help customers and let customers help themselves and others• Ensure there is a platform for them where they can find you, the brand, and
other customers
• Integrate customer feedback and input in your product cycles• Create a place where customers can provide input on your product and where
they can see the result.
• Start solving real world problems• Create an environment that promotes and enables co creation• Use a platform in which you can interact with your customers
• Doing web care is a good way to get to know what is said about your products • Give customers a platform on which they can share their thoughts.
Evangelizing• Provide customers a home base with tools so they can promote you / your
products• Create easy promotion kits that can be reused over and over again.
Overview Social Transformation Strategies
Business Areas impacted by Social Transformation Strategies
Design principles
Candy is Magical
PARTS
Social Design Thinking
PARTS
Participation on Scale
PARTS
Asynchronicity
PARTS
Relevance
PARTS
Trust
PARTS
Sharing
Rick MansCapgemini
@rickmans
slideshare.net/rickmans
dontmindrick.com
top related