Design Thinking From Insights to Innovation ? empathy define research ideate prototype test
Design Thinking From Insights to Innovation
?3/22/15, 6:25 PM
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Observation & Investigation
- Design process & methodology- Understanding cultural context- Environment, expectations & performance
?empathy define research
EDUCATION
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EDUCATION
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Ideation
- Tools for concept creation- Effective methods for brainstorming- Ideation in action
ideate
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EDUCATION
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Prototyping & Validation
- Methods of Prototyping - The art of critique- Selling ideas- Decision-making- Retrospective learning
?empathy define research ideate
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THE MVP You don’t want to waste your time and money building a product no one wi want to use or pay for. So, first get out of the building and talk to your customers.
But there’s a world of difFerence betweEn talk and action, beteEw n what your customers say, and what they eventualLy do. Talking, and putTing the product in their hands is important. And yes – asking money for it. You want them to put their money where their mouth is.
Sure, but what if you do not have a product yet? This is where the minimum viable product comes into play.
A minimum viable product is “a product which has just those features and no more that alLows you to ship a product that early adopters s and, at least some of whom resonate with, pay you money for, and start to give you feEdback on.”
But why minimal? Because your time and money are severely limited. You want the bi est “bang for your buck”: maximum learning with minimal efFort.
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Title
Include your business’s name, your name and title, and contact information. The investor can read the slide—cut to the
chase and summarize what you do (for example, we sell software, we protect the environment). Open simply with, “This
is my company and this is what we do.” You want to get investors thinking about the potential for your company and
the size of the market.
Problem
Explain your investors the pain that you’re alleviating. The goal is to get everyone nodding and buying in. Avoid looking for a solution that is searching for a problem. Minimize or eliminate
citations of consulting studies about the future size of the market.
Status Quo
Provide a complete view of the competitive landscape. Too much is better than too little. Never dismiss your competition. Everyone—customers, investors and employees—wants to
hear why you’re good, not why the competition is bad.
Solution
Describe how you alleviate this pain and the meaning that you make. Ensure that the audience clearly understands what you sell and your value proposition. This is not the place for an in-
depth technical explanation. Provide just the gist of how you fix the pain.
Underlying magic
Describe the technology, secret sauce or magic behind your product or service. Aim for less text and more diagrams, schematics and flowcharts on this slide. White papers and
objective proofs of concepts are helpful here.
THE MVP
You don’t want to waste your time and money building a product no one wi want to use or pay for. So, first get out of the building and talk to your customers. But there’s a world of difference between talk and action, between n what your customers say, and what they eventually do. Talking, and putting the product in their hands is important. And yes – asking money for it. You want them to put their money where their mouth is. Sure, but what if you do not have a product yet? This is where the minimum viable product comes into play. A minimum viable product is “a product which has just those features and no more that allows you to ship a product that early adopters s and, at least some of whom resonate with, pay you money for, and start to give you feedback on.” But why minimal? Because your time and money are severely limited. You want the biggest “bang for your buck”: maximum learning with minimal effort.
Business model
Explain how you make money—who pays you, your channels of distribution and your gross margins.In general, a unique, untested business model is a scary proposition. If you truly have a revolutionary business model, explain it in terms of familiar ones. This is your opportunity to drop the names of organizations that are already using your product or service.
Marketing and sales
Explain how you will reach your customer and your marketing leverage points. Convince the audience that you have an effective go-to-market strategy that will not break the bank.