Social Currency And the power of Micro Moments · Micro Moments are the critical touchpoints at which consumers are acting on a need. Which includes-1. I-want-to-know Moments 2. I-want-to-
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Social Currency
And the power of
Micro Moments
in Digital Space
Executive SummaryThis Presentation highlights the power of micro
moments and the social currency it gives
consumer.
Micro Moments
Moments
a very brief period of time.
What Is Micro Moments?
Micro Moments are the critical touchpoints at
which consumers are acting on a need. Which
includes-
1. I-want-to-know Moments
2. I-want-to- go Moments
3. I-want-to-do-moments
4. I-want-to-buy Moments
I-Want-To-Know-Moments
This is when consumers are
exploring or researching,
but are not necessarily in
purchase mode
General Knowledge
Shopping
Food and Grocery
I-Want-To-Go-Moment
This when a consumer is
looking for information about
a nearby business or
considering a purchase at a
nearby store
I-Want-To-Do-Moment
This is when consumers
need assistance in
completing a task or
trying something new
I-Want-To-Buy-Moments
This is when consumers
ready to make a
purchase but needing
help with deciding what
to buy or how to buy it
Social Currency in
the Digital Space
Social Currency
This is the extent which
users share the information
about a brand as a part of
their everyday social lives.
This information are gotten
when the brand captures
their attention in the space
of their micro moment.
What Is Your Social
Currency?
The sharing of information,
experiences, opinions and
purchases are now a
currency that every
corporation possesses
Social currency for Brands
Social currency for
brands is determined by
the rate at which
consumer talk about their
brand on the digital
space and offline.
This organic traction is
authentic and cannot be
bought.
How can a brand
Drive Social Currency?
• Capture attention in 3
seconds.
• Create a sense of
Community.
• Customer loyalty
Reward system
Capture attention in 3 seconds.
Create a sense of
Community.
Customer loyalty Reward system
Social currency for consumers
The need to constantly
learn and be entertained
creates an avenue to be
on the look out for new
information and catchy
contents in the digital
space
How this affects consumer
Behaviour
When successfully captured,
consumers click or follow
brand to a landing page,
giving them an opportunity
to earn social currencies
about that brand.
CONCLUSION
Brands have to constantly
put this at the back of their
minds when putting out
contents to capture
consumers in every micro
moment.
This process will increase
brand awareness and loyalty
online.
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