Transcript
@UMich Director of Social Media
Former State of Michigan @MIGov
SM Coordinator
B.S. in PoliSci & M.A. in Ed
Skilled in making dull things
interesting
Co-Captain to a hashtag’ed
entourage of 5
Former Elected official
Throws parades for fun
@NikkiSunstrum
Tweeting the ninety-five thesis
The way in which we
get our point across
has changed, not the
concept or necessity of
information
distribution.
You get paid to play on Facebook?
“Because somebody grows up being a social media native,
it doesn’t make them an expert in using social media at
work, that’s like saying, ‘I grew up with a fax machine, so
that makes me an expert in business.’”
William Ward, professor of social media at Syracuse
University’s S.I. Newhouse School of
Public Communications
Millennials are…
The 1st generation to never know life
without the internet
The largest generation since the baby boomers
About to take over as the majority of the workforce
24% of Teens report being online “almost constantly”
92% report going online daily
Nearly 75% of teens have a smart
phone
Of teens using going online daily 94% are doing so through a mobile device
Teenage boys report more Facebook activity than girls
Teenage girls favor visual applications for story telling (Instagram, Snapchat)
@ArionTSun “why do you keep putting the
poop emoji on everything? It’s weird.”
ATS: What? That’s chocolate ice cream!
#kidswithtech #fail
Ads are seen anywhere
from 500,000 to a million
times a day.
Allowing publishers to
command $50,000 to
$100,000 a day.
STOP HERDING MEERKATS
Social Media is not a race.
Foursquare badges never really meant anything
No one cares about your Klout Score
20,000 People are now ‘GOING LIVE’ Each Day
Great social is about seizing the available opportunity to
elevate the perception of your programs and overall success.
BOTTOM LINE
CAMPUS SOCIAL LEADERSHIP
The strategic implementation of social communications
at the University of Michigan is managed by central
UMSocial and a leadership team comprised of
delegates from each school, college or organization. All
official University social properties should maintain
regular contact with their coordinating representative
for direction and oversight.
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