Smidhun organiations study at arjuna natural extracts ltd.
Post on 29-Jul-2015
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PRESENTED BY SMIDHUN P M 3R D SEMESTER
ORGANIZATIONAL STUDY
AT
ARJUNA NATURAL EXTRACTS LTD.
OBJECTIVES
To familiarize with a business organization.
To familiarize with the different department in the organization,
the structure and their functioning.
To know the mission, vision, strength and weakness of the
organization.
To familiarize with internal and external environment and the
competition facing by the company.
ABOUT THE COMPANY
Arjuna Natural Extracts Ltd (ANEL) is India’s leading company specialized in scientific methods of identification , separation and manufacturing of plant based active compounds and omega 3 fatty acids from marine and vegetable source.
Industry profile
Kerala, the state which is famous for many medicinal and other
ayurvedic herbs. It is well known among the whole of its ayurvedic
medicines. Many foreign are attracted from nook and corner of the
country for the ayurvedic treatments. So there is a huge demand for
ayurvedic medicine industry.
In the year 1989 Mr. P J KUNJACHAN and his brother- in -law Dr.
BENNY ANTONY started their first venture Arjuna Aromatics in
Aluva. The best quality of Arjuna’s products and comparatively lowest
price helped the company to compete even with the Netherland’s
company which was leading in the market.
PRODUCTS
1. HERBAL EXTRACTSAmla extractAshwagadha extractBoswelliaGarcinia Ginger root powered extractOrganic green tea extract
2. Essential oil
3.Omega 3 fatty acids
Departments
Purchase departmentProduction departmentQuality control departmentMarketing departmentFinance departmentHuman Resource departmentR & D department
SWOT ANALYSIS
STRENGTHS
Good expertise in essential oil and extract.
ISO 9000: 2000 certification.
Well qualified & technically skilled manpower.
World class R&D with new technologies.
Long standing relationship with customers.
Company introduces new products according to
customer’s needs and preference.
Located in ‘land of spices’ Kerala.
Open door policy of management which ensure full
support of employees.
WEAKNESSS
Seasonal availability of raw material having an
adverse effect on the company. In the off season
raw material becomes so scares that the company
import raw material from abroad at higher prices.
High labor cost.
No active advertisement.
Less focusing on consumer products.
OPPORTUNITY
Export potential
The global as well as the local market is expanding.
Industry has shown a steady growth in past few
years. Demand has increased drastically.
To improve domestic sale.
Increased use of herbal and spice extract in food
and beverage industry.
Favorable export price from government.
THREATS
Strict norms for exporting.
Large number of competitors in global and national
markets.
Restrictions in exports of certain herbal products to
some countries.
Global financial crises.
Changing policies of government.
Rapid change in technologies.
Changing customer needs.
Competition: in spite of wide opportunities in the
industry there is also heavy competition from
global and domestic player.
FINDINGS
Australian high commissioner visited Arjuna Edayar facility to
the possibilities of an Australian collaborations.
Arjuna has four manufacturing facilities for its operations. Two
plants are for herbal extracts and are located near Kochi, Kerala.
The other plants are exclusively for fish oil and located at
Coimbatore, Tamil Nadu.
It guarantees standardized extract quality, purity
and potency.
Arjuna Natural Extracts Ltd is India’s leading
company specialized in scientific methods of
identification, separation and manufacturing of
plant based active compounds and omega 3 fatty
acids from marine and vegetable source.
Arjuna has conducted its study on various diseases
and proved to be successful.
SUGGESTIONS
For the smooth functioning, they must invest a
reasonable amount of working capital.
The company should conduct the market research
to find out the movement of the products and to
identify potential customers.
Company can give more advertisement on mass media
for kerala market:
THANK YOU….
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