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4 Steps To Mobile ROI
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Who Speaks?
Luca Mastrorocco
Team Lead Business Development Apps @AppLift
4 years in Mobile & Online Advertising
Founder @GruvIt & @MyStartupLand
lucamastrorocco
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Is Mobile Worth Your A6en8on?
On Average We Spend 23 Days A Year On Our Smartphone
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Users Click! Users Buy!
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WE ARE ALWAYS ON MOBILE
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Some Facts About Mobile
…ALWAYS!
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MASTER MOBILE GROWTH
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4 Steps For Mobile Growth
1. Defining Goals
2. Acquisition
3. Engagement
4. Customer LTV
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1. DEFINING GOALS
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Set The Right Goals!
CLICK
INSTALL
KPI 1
KPI 2
SUCCESS!
TRACKING SOLUTIONS
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2. ACQUISITION
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Look For The Right Channel!
Networks RTB Display Search Social
Select Partners Run A Test (5k – 10k) Adjust Your CPI
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3. ENGAGEMENT
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Engage Your Users!
Internal
ü Content
ü Push Notification
ü Mobile CRM Activities
External
ü Retargeting Activities
ü Branding Campaigns
ü Cross-devices Targeting
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4. CUSTOMER LTV
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Increase Customer Value!
UNDERSTAND KPIs
TEST VARIOUS CHANNELS
ADJUST CPIs
OPTIMIZE MEDIA PARTNERS
LTV > COSTS
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QUESTION TIME