SMAU_AppLift_MobileROI

AppLift.com 1

4 Steps To Mobile ROI

AppLift.com 2

Who  Speaks?  

Luca Mastrorocco

Team Lead Business Development Apps @AppLift

4 years in Mobile & Online Advertising

Founder @GruvIt & @MyStartupLand

lucamastrorocco

AppLift.com 3

Is  Mobile  Worth  Your  A6en8on?  

On Average We Spend 23 Days A Year On Our Smartphone

AppLift.com 4

Users  Click!  Users  Buy!    

AppLift.com 5

WE ARE ALWAYS ON MOBILE

AppLift.com 6

Some  Facts  About  Mobile  

…ALWAYS!

AppLift.com 7

MASTER MOBILE GROWTH

AppLift.com 8

4  Steps  For  Mobile  Growth  

1. Defining Goals

2. Acquisition

3. Engagement

4. Customer LTV

AppLift.com 9

1. DEFINING GOALS

AppLift.com 10

Set  The  Right  Goals!    

CLICK

INSTALL

KPI 1

KPI 2

SUCCESS!

TRACKING SOLUTIONS

AppLift.com 11

2. ACQUISITION

AppLift.com 12

Look For The Right Channel!

Networks RTB Display Search Social

Select Partners Run A Test (5k – 10k) Adjust Your CPI

AppLift.com 13

3. ENGAGEMENT

AppLift.com 14

Engage Your Users!

Internal

ü  Content

ü  Push Notification

ü  Mobile CRM Activities

External

ü  Retargeting Activities

ü  Branding Campaigns

ü  Cross-devices Targeting

AppLift.com 15

4. CUSTOMER LTV

AppLift.com 16

Increase Customer Value!

UNDERSTAND KPIs

TEST VARIOUS CHANNELS

ADJUST CPIs

OPTIMIZE MEDIA PARTNERS

LTV > COSTS

AppLift.com 17

QUESTION TIME